Amazon has emerged as one of the strongest companies in terms of stability. The reputation of Amazon is reaching great heights in terms of providing good customer service. The growth that Amazon has shown over the years is commendable and hence it is one of the most reliable companies in existence. The marketing arm of Amazon is doing a pretty good job when it comes to providing supplementary services to the sellers for their brand and product promotion. 

When the entire world was hit by a global pandemic, e-commerce sellers were clueless as to what course of action they could take. The pandemic persists, but now things are changing. You as a seller have the option of leveraging Amazon with better effectiveness and letting your business thrive even in adverse circumstances. 

Marketing on Amazon is not very tough, but it requires you to experiment and learn things. If you do not have time to do it by yourself, you can always partner with an Amazon marketing agency to guide you with their expertise on marketing on Amazon. 

10 marketing ideas to consider during the pandemic on Amazon

Some creative ideas that can help Amazon to increase and improve its marketing strategies during this pandemic are as follows:

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  Leverage Amazon SEO to improve product listings

Your product listings are valuable sources of information about the items that you sell. You can use relevant keywords to provide a crisp description of your products and the benefits that they give. Describe everything related to your products and include images. Due to the pandemic, shoppers have started relying upon online shopping even more and they want all the details related to your products. Hence, it becomes important for you to use Amazon SEO correctly for your benefit.

• Use Amazon advertising to reach more customers

Amazon provides an array of solutions if you are looking to use paid marketing services on Amazon. Optimize your campaigns by targeting specific keywords so that you get more visibility. Your partner Amazon marketing agency can guide you to make use of the best Amazon advertising solutions in 2021 and then promote your products. Know more about Amazon advertising and how you can take the help of your Amazon marketing agency to run ad campaigns for improved sales. 

• Improvise product catalog

During the pandemic and beyond, you can improvise your product catalog and even improve your offerings. You can consult with your Amazon marketing agency to devise a strategy for new launches and work accordingly. 

• Boost your review system

It is a very strong fact that every review can be helpful for your business. Almost 80% of the buying decisions of the customers are often influenced by the reviews related to the product. This explains that as a business seller you need to keep a track of the customer reviews for your products even if it is positive or negative. This will assist you to understand what is to be done further to build the worth of your items.

• Improve customer experience

Being a customer-centric platform, you need to be very present now for your buyers as you need to focus on giving them a positive and smooth buying experience. This will help you increase your customer loyalty as you are providing and assisting them with all their needs and requirements. It can also be a big breakthrough for your business as the reviews towards you as a business holder can come out to be very strong and impactful. Use the data collected by your Amazon marketing agency to make amendments in your customer’s purchase experience on Amazon.

• Amazon DSP for more customers

Using the Amazon DSP, you can attract a huge number of new customers to your products as you can buy certain advertisements for your brands, it has a majority of attracting bulk orders. It helps you to gain an audience anywhere with the help of ads, banners, and more. Your amazon marketing agency can help you out with setting up and using Amazon DSP. 

• Utilize the option of visual creatives

With the help of visual elements, you can make your ads and product pages more eye-catching, and you have a better impact on your audience. Visuals enhance your item’s credibility as you can show your viewers exactly how your products look like; With the help of your Amazon marketing agency, you can develop creatives to make your Amazon products and ads visually appealing.

• Use affiliate marketing for more sales

Amazon’s affiliate program is offered by Amazon. It gives the necessary rights to website owners to include Amazon products’ advertisements on their websites. They earn a commission this way.

• Competitor research

Knowing that Amazon is the biggest platform of all sellers with the same type of products, you know that you too are a part of this huge ocean. Understanding your competitors and keeping proper research of their steps can help you too. With this, you can keep a track of your sales as compared to that of their which can give you almost happy customers as well.

• Supplement with social media platforms

You can make use of social media platforms in collaboration with your Amazon selling and promote your Amazon products there. This can fuel up your Amazon sales as well.