The dream of every entrepreneur is to have a successful business. However, for some, this may prove nearly impossible. Running a business is not an easy feat. You need to have patience, perseverance, and passion for what you’re doing. Unfortunately, no business is guaranteed to succeed.
Technology has taken over, and today people sell products and services on the web more than they thought they ever would. You can market your products to a global audience without any limitations.
But, how can you ensure that you run your online business right? The answer is simple – proper marketing. This post shares ideal marketing tips to help boost your online business efficiently.
1. Utilizing Contest Promotion
Contests are an ideal way to market your online business or a new product. You can create photo, video, and even singing contests. Since people love free stuff, you are bound to see positive results when you create a contest that properly aligns with your business.
For example, if you’re a restaurant owner, you can create an online contest whereby people share weekly discounted dishes using hashtags. You can choose several contestants to promote your hashtags to earn points, and the one with the most points wins a free meal or an award.
2. Video Marketing
Videos have become a significant part of online marketing and they’ve proven to be quite useful. This is the method of creating videos to market your business’ products and services. Their popularity results from their ability to capture people’s attention and make it easier for consumers to grasp the information being communicated.
Research shows that the internet users watch over 1 billion hours of YouTube daily. That is why utilizing video marketing is an essential way of reaching your target audience effectively.
Search engines also value videos because they view them as high-quality content. Therefore, if your business has a blog section, you can include videos within the content to boost your website SEO.
Eighty-one percent of businesses now utilize video marketing, and live video is estimated to contribute thirteen percent of website traffic by 2021. Video marketing also builds trust, boosts conversions, and improves the interaction between sellers and consumers.
What’s more, 90 percent of consumers say their purchasing decision was influenced by watching a marketing video. However, when creating your videos, make sure they are informative, engaging, and easily accessible.
Blogging is an effective way to build brand awareness. When you blog, you provide useful content to your audience and drive the right visitors to your website. When you offer people valuable information, they will have a reason to come back to your website and buy what your business is selling.
Online businesses that blog tend to enjoy a positive ROI compared to those that don’t. Unlike in the past, when blogging wasn’t that important, today, it is crucial that you have one cause it can significantly boost your revenue. It also saves time and money because one piece of content can drive hundreds of daily visitors for weeks and even months or years.
That is highly unlikely with other forms of marketing that require you to reach out to each customer individually. When you blog, you also stand a chance to build high authority on the web and establish a loyal customer base.
4. Social Media Marketing
Social media has grown to become an essential part of society and the web. Almost everyone is on social media – be it Facebook, Twitter, Instagram, LinkedIn, and the others. That is why marketing your business on social media is beneficial.
Facebook alone is estimated to have over 1 billion daily users. That means if you properly utilize such a platform, you can reach a lot of people.
You can share your brand’s story, easily connect with your audience, and even monitor conversations around your brand. This helps you understand your customers’ needs and improve where necessary. You can also offer customer support through social media, as most companies do nowadays.
Although search engine traffic is important, investing in social media marketing can also bring in a high ROI because it allows you to target a niche-specific audience that is easy to convert. Therefore, utilizing SEO and social media marketing can be an effective way to drive more traffic and lead to your online business.
If you sell products on the Etsy marketplace, using infographics marketing can improve your business and stats on the Etsy rank checker. Infographics have become a crucial part of content marketing since they enable the proper presentation of data, distinguishing a brand from another.
However, since search engines cannot crawl information on infographics, it is recommended to use them within an informative article. Sharing infographics has also been proven to improve brand awareness and engagement.
Infographics are also proving useful in generating links and social media shares, contributing to search engine optimization. You can use them in forums to get leads or in ads to promote your products and services.
6. Search Engine Optimization
SEO is critical for every online business. Although it’s a long term game, it provides beneficial results when properly implemented. There are two types of SEO; they include:
- On-page SEO – This involves your website speed, keywords, and headers, etc.
- Off-page SEO – This includes link building, guest posting, social media sharing, posting on forums, etc.
When you utilize these two types of SEO, it will improve your website ranking, drive more traffic, and eventually increase your revenue. SEO is also very affordable, and that is why more than 50% of marketers use it as a marketing strategy.
7. Email Subscription and Marketing
Building an email list is an effective way to grow and establish a loyal clientele. Email marketing is the process of sending emails to prospective clients to develop a relationship.
It is ranked among the top digital marketing methods due to its effectiveness – compared to SEO, social media, and affiliate marketing. Email marketing doesn’t cost a lot – because all you need is an email subscription form and delivering targeted messages to your subscribed audience.
When you have a large email list, you can easily drive revenue to your business, measure what works and doesn’t, and even share essential notifications regarding your company’s changes.
8. Buy Website Traffic
A common question asked by digital marketers is whether buying web traffic is cheating. Buying website traffic is not bad or a way of cheating Google. However, you have to ensure that you’re buying it from the right source.
Some websites offer valuable traffic like Webtrafficexperts. They provide targeted and 100% human visitors to their customers and also allow you to customize your campaigns depending on your preferences.
Buying web traffic will save you time, effort, and provide you with fast results. If you have a product launch, this method can be quite efficient to get more eyes on your product and test to see its reception on the market.
Bonus Tip: Looking for information regarding the right sources to buy web traffic? Check out recommendations on WebMasterReviews.
9. Create an Affiliate Marketing Program
Affiliate marketing is the process of recruiting people to market your products or brand in exchange for a commission on every qualified sale or lead. These recruits are referred to as your affiliates, and they act as your brand ambassadors. Affiliate marketing is not only cost-effective, but it also provides your business with a flexible approach towards generating leads and sales.
It boosts your SEO and makes it easier for you to track results. The benefit of using this marketing method is that it offers a win-win situation for both you and your affiliates. That is mainly because the more an affiliate drives sales to you, the more commission they earn.
10. Link Building
Link building is a unique method of obtaining hyperlinks from other relevant websites to yours. As an online business owner, it is imperative to consider link building as a marketing method. This method can improve your SEO and help other visitors to find you easily.
Search engines use links to find new web pages and even determine the ranking of a website. That means the more websites you have linking back to you; the higher your position will be in search engines. This is mainly because search engines view links as a vote of confidence.
This tactic has been around for years and proven to work in all niches. However, since Google has grown and changed its algorithm a lot, I would recommend building high-quality and niche-relevant links if you want to see positive results.
Boosting your online business entails more than just one marketing method. Therefore, try combining and implementing at least two or three marketing methods to experience considerable results.