So, you’re starting to recognize the importance of SEO. More importantly, you’re seeing how valuable great content is in the grand scheme of your digital marketing campaign.
In most cases, content creation means maintaining a well-optimized blog. In the process of doing that, though, you might realize that thinking up and writing good content is harder than it seems.
We’re going to talk about a solution to that problem today: hiring a professional blogger.
We’ll discuss a few reasons why you should hire a blogger, what they can offer, and what bloggers can give in terms of return on investment. Let’s get started.
Contents
1. Writing Quality
The first and most obvious thing that a professional blogger brings to the table is their quality of writing.
If they have some experience and credentials behind them, that means they’ve spent a lot of time writing and adjusting their craft to fit the medium of a blog. Blog writing is a lot different from other forms of writing, and there’s a certain tone that has to be applied to make content enjoyable in blog format.
A pro blogger will offer that for your brand and get familiar with the particular voice that you’d like to express through your site.
2. Versatility
Further, a blogger should be able to adjust their writing to various forms. If you want to expand your blog and use it to fill a lot of space in Google searches, you’ll need someone who can write well about a lot of things.
They don’t have to be experts in everything, but they have to know how to adjust their writing to meet the needs of the business they’re working for.
If you’re looking to hire a writer, make sure that you’re confident they can meet the various needs your business has.
3. On-Page Optimization
Depending on the experiences of the writer you choose, they should have a little knowledge about search engine optimization. Blogging, in most cases, is an effort to get your website to rank higher in search engine results pages.
To use your content as a vehicle for rankings, you’ll need to do some on-page optimization. That means finding the right keywords and using them in the content at the appropriate times, and in the appropriate amount.
It’s hard to write naturally while you’re figuring optimization into the mix. Bloggers should have the ability to produce natural content that includes optimization factors seamlessly.
4. Contracting Work and Freelancing
Another great thing about writers is that you don’t have to hire them full-time if you don’t have the budget too.
Working with an in-house writer might be more beneficial if you’re trying to build around the person you choose. That said, if you’re looking to focus on a particular campaign or blog effort, you can hire a contractor or freelancer to do the work.
There are thousands of talented writers out there, waiting to hear from you and work for your business. This is a good option because you don’t have to factor in all of the onboarding information and costs associated with hiring a person to come into the actual business every day.
5. Content Has Long-Term Value
Another thing to keep in mind is that once you have the content, it’s on your site for as long as you need it to be.
The content doesn’t stop working for you when the writer does. If you wind up with excellent, effective content and keep updating it regularly, its position in the search results will keep bringing you traffic.
A great post can last you for a few years, bringing in innumerable clients and customers depending on how effective it is.
6. Budget Flexibility
Another thing to note about bloggers is that you can invest almost however much you want into the person you choose.
There are a lot of up-and-coming writers on the market who are looking for experience and might be able to work for the amount that your business can afford. If you’re willing to invest a lot more into your marketing budget, you can find very experienced writers who cost a pretty penny.
You can be more sure that you’ll see great results with an experienced writer, but that isn’t to say that the more affordable writers aren’t excellent and just need the experience.
7. Sales-Geared Content
A great blog will direct users to make purchases from your site.
Not only will you draw customers through the search rankings you achieve, but that content can be created with sales or conversions in mind. A skillful blogger can incorporate calls to action, or make content convincing enough to stir the customer’s interest and lead to a significant number of sales.
8. It’s Alright to Shop Around
Blogging is an industry where it’s not uncommon for businesses to sort through a few options before finding a match.
If you hire a blogger for a period of time and find that they’re not what you were looking for, you can always respectfully move on. If you can, try to give a good description of why you think things didn’t work, but you can always pass on someone if you have to.
Just make sure to make the expectations and agreements clear before you start working together.
9. Outside Perspective
The blogger you hire will most likely be writing from the perspective of an insider but will be an outsider to your business.
It’s easy to write with a lot of industry lingo and terminology, and make assumptions when you’re writing about something you know. The value of an outsider writing for you is the fact that they’re writing in a way that the average customer or user can understand.
This can make the content a lot more engaging for new customers.
10. More Time for Yourself
Finally, the blogger will take care of an essential marketing task for you so that you don’t have to.
Small businesses require a lot of time and effort, as you know. So, the last thing you want to do is dedicate a lot of your precious time to doing something that you’re not passionate about.
Hiring a professional blogger frees up that time and leaves you with high-quality content.
Want to Learn More About Hiring a Professional Blogger?
Hiring a professional blogger can be an excellent investment for your small business. It takes a little skill to find the right one, though.
We’re here to help you move forward with the hiring process. Explore our site for more ideas on how to find the right freelancer for you and what to expect from them once they’re on board.