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A dentist’s career has many challenges, and a patient biting your finger off is not even the main one. If you’re an independent dental practitioner, finding clients and running a successful business is often the problem. After all, the first thing you need to take care of is maintaining a steady clientele – and that is not so simple.
You need to pay attention not only to your patients, but also to your dental office. How you act, how your place looks, how you advertise – everything can impact your success. Here are several factors that you need to take into account when running a practice.
Contents
The location – always take it into account!
Where your dental practice is located determines how much extra work you may need to put into securing a clientbase. If you’re an independent dentist in a small city or town, you’ll need to think about marketing, advertising, managing clients etc. There are plenty of online platforms and strategies available that should help you with marketing and managing your practice.
Make sure to be professional!
As a dentist, people will naturally be trusting of you and will expect you to be professional at all times. You need to work on ensuring that you always display an air of dignity and professionalism around your patients.
Make sure that your office looks great!
It’s not so hard to create a nice looking office even if you’re on a small budget. Always put everything in order and make sure that you have plenty of space, even if you’re not planning on hiring a lot of staff. You will need plenty of space for storage and a place to work in peace.
Advertise!
You can do it the old-fashioned way and put advertisements in the local newspaper or on the radio or TV, but these days there are much better ways to advertise. You can build your own website and post ads on social media platforms like Facebook and Instagram.
Be creative when treating your patients!
If you want to keep up with the times, you should ensure that you are offering something more innovative than just regular appointments and fillings. For example, playing music in the waiting room or adding games for kids can help to make the experience more enjoyable. The more enjoyable your treatment, the more likely it is that you will be able to boost your dental recall.
Invest in technological equipment!
Technology has changed every industry, including dentistry. In order to be competitive, you need to make the most of the technology that is available to you. Try to invest in an electronic charting system that will allow you to connect with patients via social media and other online platforms, as well as save your records digitally.
Be able to handle emergencies!
In the case of an emergency, patients don’t want to spend hours on the phone trying to secure an appointment. They expect their dentist to be able to handle any kind of emergency – especially if they are not sure if they can handle it themselves! In order to retain your patients, make sure that they can contact you easily and quickly whenever they need help with an unexpected dental care issue. In case of emergencies, phone lines should be available 24/7 so that patients can reach you after hours too.
Be competitive!
There are plenty of independent dentists out there. Going the extra mile by offering discounts or better deals will help ensure your patients return for multiple visits. This will make them feel special and rewarded and thus, encourage them to return again in the future!
Be social!
Social media is changing the way people live in many ways – including the way they get their dentistry done! People are turning more and more towards online platforms as a quick fix for their dental issues – and if they find a video or article about any kind of dental procedure on Youtube or elsewhere online, they might just skip the dentist all together!
In order not to lose out on potential clients, make sure that you find ways for building your social media presence online. People have turned to social media because they like reading content from multiple sources – so if you can offer them interesting and useful content, they will likely come back for more!
Do your homework!
Patients are looking for dentists who have done their homework and know what they are talking about when it comes to dental health. Your practice might not thrive unless you can become an expert in one specific area – say, cosmetic dentistry – but being an expert in one thing is better than being an ordinary dentist for everything else!
If your practice becomes known as one where patients can find an expert in one specific field who has done their homework – then you might just get many clients coming back for more!
Bottom Line
When it comes to running a successful dentist practice, knowing how to fix teeth isn’t enough. As we’ve seen above, there’s a lot more work that needs to be done in order to set up and market your practice so that you can build a happy clientbase. This involves ensuring that you are able to build professional relationships, invest in creating a great ambience and providing a wonderful service for your patients.
