Do you have a list of content ideas but have difficulty sitting down and writing them?
In today’s market, staying above the competition takes a lot of focus and time. Creating content and researching alone can take business owners over 50 hours a week to complete.
With your busy schedule, you may not have that time to solely devote to writing, editing, and publishing your content with a business press release every week. If this is the case, it’s time to consider hiring a writer.
There are many reasons why a professional writer is the best investment you could put into your business. Here are 11 of them to get you started.
- They Have the Knowledge and Expertise
Writing is a unique skill that not everyone has. If you feel as though your talents are best used in another aspect of business, then hiring a writer will help compensate the rest.
All professional writers who have a name for themselves have undergone numerous hours of schooling and experience. If they’re great at what they do, they’ll arrive with writing samples or a portfolio in hand to show you what they specialize in and how they increase your results.
- They Know What It Takes To Get It Done
A good writer knows how to prioritize and schedule their time to meet goals. If your projects often come with deadlines, they know how to rework their planners to create designated time for writing sessions and any conference meetings you may have.
Their analytical skills extend not only to their writing but also to their professional mannerisms as well. If they predict something may need addressing, they’ll communicate it before it jeopardizes the project itself.
- They Can Reach Your Targeted Audience
When sending out a press release, do you know who your intended audience is? Do you believe that your work effectively conveys the message that needs to be shared?
Sometimes you may know your industry a little too well and create content full of jargon, sales talk, and technical concepts. As a result, your target base is left guessing on certain phrases and meanings.
A professional press release writer can eliminate all the guessing. They know, from research on your market, niche, and one-on-one’s with you, exactly who needs to read this press release and how to package it so it’s received well.
It’s their job to make even the most complex topics readable and easy to understand. Let them worry about engaging the audience and watch your business or organization increase in sales and attention. Click here to learn more about the best press release writing you can buy.
- Hiring a Writer Assists With Idea Development
As the one in charge, you’re pulled in a million different directions, which leaves your brain full of to-do’s, reminders, and ideas that you can’t seem to filter out. Hiring a professional writer can help turn your ideas into reality.
They know what you’re trying to convey even when it sometimes feels that you do not. Then they’ll take those ideas and streamline them to be clean, concise pieces of content that you can use wherever you see fit.
Handing the writing off to a professional brings less stress and clears your mind to focus on the never-ending to-do’s.
- They Give You Fresh New Takes Without Cliches
The best thing about hiring a writer is that you’re no longer the sole person coming up with ideas on great pieces to write. Based on their background experience, you’ll know the quality of your writer’s input and ideas.
The ideas they create cater to your specific niche and tone and fall in line with what you represent. At the same time, they’ll never give you the same boring pitches that are overplayed unless in the instance of a topic that’s currently trending.
Give your writer free reigns now and again and watch just how far their ideas can increase your expecting result margins.
- They Provide a Second Look
If you’re writing back-to-back content for your brand, it’s easy to gloss over small mistakes that you make within your piece. You even opt for editing tools to assist, but a computerized system doesn’t always pick up on everything.
A professional writer can be your second set of eyes wherever you need it and can make sure the editing system is picking up on every mistake. This is important, especially when summarizing important information that cannot be relayed with errors.
It’s no fun doing quality damage control after releasing a projected number of $250 instead of $2,500.
- They Know the Ins and Outs of Google
If SEO is important to you, then it’s best to let an expert provide you with the best possible outcome right from the very beginning. Ranking on Google is always changing, and it requires constant monitoring and research. If you don’t have any more time in your busy schedule to devote to this every week, consider getting a professional writer.
Bring on a writer with experience in SEO, and you’re sure to see your ranking improve. Plus, they’ll be there to provide hands-on monitoring of SEO keywords and input any adjustments to keep your secured spot.
- They Provide the Missing Points
How many pieces have you written and scrapped because of the feeling that something was missing from each piece? A professional writer may be that missing link you were looking for.
Take the time to show them everything you’re working on. The least they’ll do is consult you on the best course of action to get the results you want. Another idea is to let them take control of those projects on your behalf.
Once completed, you’ll not only receive the best results but you’ll also have feedback on what to improve on next time around.
- They Save You Time
The reality is you do not have the time to devote to writing content every day. You may not even have the time to research writing ideas every day when you compare all the other duties of running a business.
Even if you do somehow find a short window to sit down and contemplate content, can you guarantee that it will have the same quality as content written by an expert?
Outsourcing to a professional writer saves you time, energy, and peace of mind. They’ll keep up with the demand of posts you require while solely focusing on its quality and readability.
In return, you’ll use your precious time to manage your business to the best of your ability. Plus, communication is easy with email, and short 10-minute zoom calls are available whenever you require updates on progress.
- They’re Knowledgeable of Multiple Forms Of Media
There are multiple forms of media outlets and platforms, each with its own set of standards of how to create, edit and post content. You need a professional writer whose expertise is interchangeable across the board. That way, your content quality remains at a certain level no matter the platform that holds the information.
Are you interested in printed copy as well? Let the writer convert your content to physical forms to distribute in the mail and in person.
- It’s the Cheaper Alternative
The real debate going through your mind is the cost. Is it worth it to outsource and spend money hiring a writer when you can just do it yourself? The answer is still yes.
If you think about it, you’ll spend a considerable amount of time writing and editing your content, researching SEO, and transporting across all your platforms. Although content is a huge part of your branding, it’s time that you’re taking away from other aspects of your business, like production and policy.
Then, if you don’t get the results you want, you must go back to edit, change and reassess each and every written piece. There’s truth in the statement that “time is money,” and each moment you spend on work that’s easily outsource-friendly is an impact on your sales.
You’ll not only save money by hiring a writer, but you’ll grow your sales without ever needing to put a pen to paper.
Upgrade Your Content Today
The list of reasons for hiring a writer is endless, with all pros and little to no cons. By choosing to hire a professional writer, you’re choosing to take your business and brand to the next level. Hire a writer today to make your vision a reality.
For more tips on business management, check out our business blogs.