3 Advantages of Web-based digital signage

Web-based digital signage software makes it easy for users to create, edit, preview and publish a project.

Being based on the web (or in the cloud), users are able to manage their digital signage content and screens from anywhere. This has proved highly beneficial for organisations with multiple sites, or a higher percentage of work from home staff.

This blog explores the three main advantages of using web-based digital signage.

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  Web-based digital signage allows for content to be controlled remotely 

Organisations are constantly looking for solutions that make their operations frictionless. Whether it’s managing accounts, graphic design, or managing phone calls, organistions want tasks to be completed efficiently with minimal fuss. The same goes for updating digital signage content.

In the past, users would need to physically travel to individual sites or screens to update their content. This cost a lot of time and money, and was also highly inefficient. Enter web-based digital signage.

Since its introduction web-based digital signage has changed the game. Through digital signage software and an internet connection, screens can easily be controlled and updated from anywhere. With web-based digital signage, screens in various locations around the country or globe can all be modified simultaneously. Whether your organisation needs to promote a new product, update customers on critical information, or advertise an imminent sale, you can update all the relevant screens across selected locations in seconds.

For branding purposes, fast updates are key. The physical experience at an individual location must be uniform to those in other locations. Web-based digital signage provides a consistent platform to ensure the brand’s identity doesn’t get lost in the multitude of communication touchpoints.

• No Large software downloads

Everything is easier online. We’ve all had a time where we’ve not had use of our normal work PC, but have needed to make an important update and fast. Instead of re-downloading the relevant software, all we do is log on to an online account and everything is there and ready to go. The same goes for web-based digital signage, simply log in and make screen updates in seconds.

Web-based digital signage also allows for better digital connectivity because the software can combine data from a variety of company systems and databases you currently use to ensure all your workflows are centralised and uncomplicated.

Without the need for large software downloads, you can also include external feeds including social media, news, weather and many more to your website digital signage. This is also done with limited work on your side in addition to being automated and updated instantly.

• Web-based digital signage allows for fast Updates

Web-based digital signage allows for updates over the cloud. This means you can update your screen content in seconds using a laptop or PC.

Businesses such as offices can keep their employees and visitors updated with any company news, events or changes occurring using fast updates. Furthermore, shops or restaurants can alter their prices and offers as frequently as they would like – there’s no bottleneck from print and delivery times.

One of the main draws of web-based digital signage is that you can schedule your content on your screens to alternate over time. These scheduled, fast updates are useful to businesses such as restaurants that benefit from changing their prices or over throughout the day e.g. for happy hour, lunch deals etc. A restaurant can simply create and schedule various menus to go live throughout the day.