1) Well Designed Website/ Blog
With so many other websites/ blogs online right now you need to stand out from the crowd, you need to have an The Best Kickstarter Marketing Agency that is unique enough so people remember you and return to you for many years to come.
What is the first way you get exposed to potential prospects?
your website, you only get one chance to make a great, lasting impression and your
Internet Marketing Strategy goes a long way with this. You have only a few seconds to impress your
potential customers, how your website/ blog is designed can mean the difference between you starting a business relationship or prospects leaving your blog and looking for a better option for your competition.
The design doesn’t have to be flashy, it has taken a web designer weeks to design and cost you $1000s, as long as the design is simple, easy to navigate and the content is high value. There is no point having a great looking blog and posting useless, low quality information.
Make sure you buy reliable hosting, there is nothing more frustrating than having your online business go offline when you are selling products online.
2) High Quality Products
Why do prospects visit your blog?
To find a solution to a challenge in their life that is causing them frustration and holding them back from fulfilling their full potential. Like your prospects you have had the same challenges in life so you know what they are going through and you can relate to them. Unlike your prospects you know the solution, so prospects visit your blog to find your solution, so they can resolve their challenge, move forward and live a better life.
If the product you offer doesn’t help resolve your prospects challenge, they will feel even more frustrated and most likely demand a refund. When word gets around that your product doesn’t solve your prospects challenge its more or less game over for that product. Your product only gets one chance to shine, if the product you offer does solve your prospects’ challenge well you will have made a product that will be highly successful, help many people all over the world and make you lots of money.
Your product must over deliver on your promise, you must give customers 10 times more value then the cost of the program. If your product costs $97 then the product should give customers $970 worth of value.
Have you ever seen a magic trick on tv? watching the magic trick feels you with excitement, you want to know how it’s done, you find the product online, you purchase the magic trick, it gets delivered, you find out the secret and then….. you feel let down, all that excitement you felt before gets replaced with a feeling of disappointment. Nothing will bring back that feeling of
excitement, the “magic” has been lost.
Do you want people to get excited by what you say you will do for them (solve their challenge) then after they purchase your product, feel let down when they know the secret to your product?
3) Customer Service
We have all purchased products online, most of the time the purchase goes smoothly. Unfortunately there is the odd occasion when technology goes bad and your order gets lost. Having first class customer service can mean the difference between salvaging the purchase and saving face and maintaining customer confidence or the purchase gets lost completely, your customer loses out and you have to refund the purchase.
How can customer service change this? Having the best possible customer service in place will lessen the chance of a purchase going bad. Things may still go wrong but with a strong customer service in place you have a higher chance of correcting problems before they get really bad and the purchase needs to be reversed. You could even gain more customer confidence if you handle the problem quickly and smoothly.
Customer service isn’t just for after the sale it is just as important before the sale. Prospects will have questions about your products before they even think about purchasing. If you can answer their questions, show you are serious and passionate about your product and honestly make prospects believe they are really important to you, you will have gained something most online businesses dream of, customer confidence.
One of the hardest things to get your prospects to do is spend their hard earned cash. Having first class customer service in place is not something you should overlook, it’s essential to your business.
If you think customer service is not important ask your prospects if they would buy from someone who doesn’t think customer confidence and satisfaction is important.