70% of consumers say that page speed influences whether they will buy from a company.
But slow page speed influences more than this one factor.
No matter how user-friendly and visually appealing your website is, users won’t even see it if they click off your website before it loads. Even worse, they won’t get the chance to try out your amazing product or service.
Ready to learn more? Below are three top reasons why slow websites are at a disadvantage.
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1. Slow Websites Have a Higher Bounce Rate
Bounce rate refers to the percentage of people who visit your site but don’t look at any other pages.
And in order to sell any products, you need to make sure people want to visit other pages on your site.
If your website takes more than a few seconds to load, you need to focus on improving your site speed. This means decreasing the size of your images and removing any unnecessary plugins, for example.
It’s also important to have a web host like Siteground Web Hosting that’s optimized for speed.
2. Decreased Conversions
A slow site load time can have devastating effects on website conversion rates.
First of all, customers may have a hard time even getting to your checkout page.
Imagine if a potential customer sticks around long enough to allow your main page to load. They like your offer and want to try out your product.
But with each page they click, they get more and more frustrated because each page takes forever to load. If you have many pages they need to click on before they can check out, your conversion rates will sink.
Second of all, a bad user experience will also make sure that users won’t want to return to your website. Even if they liked your product or service, they won’t want to come back if it’s difficult to buy it.
3. Lower Rankings on Search Engines
Slow loading time also impacts your website traffic because your page will rank lower on search engines.
No matter what type of business you have, you’re going to have competitors, whether they’re local or online.
And search engine rankings are one of the best ways to outcompete these other businesses. But one thing that search engines don’t like is slow websites.
Even if you’ve worked hard on optimizing your website for keywords, a slow loading time will still decrease your rankings. So, increasing your site speed is vital for getting your site to the top of search engine rankings.
Increase Your Site Speed to Avoid These Problems
No matter how good their products are, slow websites can guarantee decreased customers and decreased revenues.
But when you optimize your site speed, you’re giving potential customers the chance to see the products and services you have to offer. And when you create a good user experience, you encourage customers to buy from your business again and again.
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