It is easy to give in to creative freedom when designing a website for your business, especially if it is your first time. However, although it is always beneficial to make your website creative and unique, there is still a formula you should follow in order to ensure that your website works effectively for your business. For small local businesses, your website will be one of your most-treasured marketing tools, so make sure you get it right
For a guaranteed successful website, here are a few steps to follow from White Peak Digital.
Make sure your website is user-friendly
You’d be surprised how many websites are incredibly aesthetic to the eye, but tragically poor in function. It’s like a car – no matter how beautiful it is on the outside, if it’s uncomfortable and difficult to drive, no one would be interested in it. The same can be said for websites – when it comes down to it, an artistic website design cannot cover up any holes in its interface.
To make sure your healthcare’s website is user-friendly, you can apply the following tips:
- Clickable links. It can be a pain for your website visitors to manually search for information about your services or your practitioners. To save them time, always have helpful links to the most commonly visited pages (e.g. contact or service information) on each page.
- Clear colour scheme. Always stick to one colour scheme with a maximum of three to four colours when designing a website. To make sure your website visitors are not overwhelmed by the amount of colour on your website, make use of white spaces and pastel shades.
- Mobile-friendly. One of the most important steps to successful website designing in modern times is making sure it is mobile friendly. These days, most internet surfers browse on their phone or tablets – meaning websites are no longer solely accessed through big computer screens. Always make sure your website runs smoothly on mobile devices.
Improve user-convenience wherever possible
A user-friendly interface does not necessarily equate to prioritising user convenience. When it comes to convenience, we mean time-saving features which can improve your website visitors’ experiences dramatically.
For example, adding an online booking service for your website visitors is a smart move to ensure interested patients can conveniently contact you without having to call, email or physically visit your clinic. Another ‘quality of life’ feature you can add to your website is a link to your location on digital maps (such as Google Maps) so that your website visitors can conveniently find you with directions.
Fill your pages with useful information
Chances are, your website visitors are already interested in your services, and merely want confirmation of your clinic’s experience and effective treatments. To ease your potential patients’ worries, provide accurate information on your services and the focus areas of your practitioners. There is nothing considered ‘too much’ when it comes to content on your website, so make sure to use your space by including as much useful information as possible for your clients!
For those who work best off examples, here is a healthcare website which successfully applies all of the three above tips. If you’re looking to make your website the most effective marketing tool it can be, follow these tips and you can never go wrong!