Tech

3 Ways Virtual Reality Will Transform e-Commerce

The e-commerce sector has experienced rapid growth in the last decade, partly due to the COVID-19 pandemic. This immense growth is primarily due to increased internet speeds and improved logistics, guaranteeing fast delivery of products. However, the e-commerce industry is far from ideal, since almost 70% of shoppers still abandon their online cart orders.

E-commerce enterprises are constantly pursuing new, innovative technologies and digital marketing techniques to significantly reduce this figure. Virtual reality (VR) is one of the potentially disruptive technologies being evaluated to spur growth and help convert more visitors into customers. Besides automating manual onboarding processes with virtual reality training, VR tech can benefit ecommerce businesses in many ways. Below we elaborate on some of the efforts toward transforming e-commerce with VR.

  • Allows for Product Visualization in Real Settings

You’ve probably encountered the uncalled-for scenario where you order something online, but what arrives falls far below your expectations. Maybe it was the wrong fit, wrong color, or even much smaller than you thought. This frustrating experience is mainly due to relying on online product images and their corresponding description.

However, this can be solved by integrated virtual stores whereby you’ll be in a position to evaluate the product’s real-life specs at scale or dress up your look-alike avatars that match your body dimensions. For instance, you could also inspect a virtual generated kitchen to get an accurate sense of its space before installation. Integration of such technology will go a long way to guarantee you that what you shop online is what will be delivered.

  • Enables You to Feel the Shape and Texture of Virtual Products

The tactile nature of physical shopping attracts a significant number of people. Shoppers being able to pick up, squeeze, and flip products for inspection gives them the confidence to spend. As of today, this critical aspect is missing from e-commerce. However, the increased improvement in haptic hardware technologies currently utilized mainly in gaming and medicine could soon break this barrier.

Haptic technology is a relatively new hardware technology used to re-create the sense of touch through motions, forces, vibrations, and resistance. This technology enables kinaesthetic computer communication, allowing VR users to feel, touch and manipulate virtual objects.

When integrated with mixed reality headsets, haptic hardware will allow shoppers to visit a virtual store and interact with objects at a higher level. You also can feel the virtual product’s texture, weight, and shape.

  • Virtual Shopping Assistants

Virtual assistants for e-commerce have been gaining traction in recent years. They help customers navigate the store and offer purchasing decision advisory while allowing merchants to avail customer support service round the clock. Expect to find VR shopping assistants soon in your favorite e-commerce environments.

They will be integrated into your previous shopping data to personalize your shopping experience. They will also accurately evaluate ideal products to present to you based on your historical preferences. VR assistants will also help humanize the virtual shopping experience by availing brand ambassadors you can interact with. This will be equivalent to having an all-around personal assistant who’s fully committed to helping you find the right products at the best price.

Endnote

Undoubtedly, the ongoing push to incorporate VR into e-commerce will be attained successfully, providing the ultimate online shopping experience. Immersive VR will significantly increase customer retention, reduce cart abandonment, increase sales, and further boost brand awareness. This is mainly because the VR-powered shopping experience will also incorporate benefits associated with physical shopping. E-commerce VR will surely set the stage for a new, exciting era in the shopping experience.

James Vines

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