When it comes to search engine optimization, many of us focus only on off-page SEO techniques especially link building, and usually ignore on-page SEO. If you are doing the same, stop it now, please. It will not let you achieve your desired SEO results. Both On-page and off-page optimization have equal importance for getting higher rankings in search engines.
Keep in mind that SEO is mainly classified into on-page and off-page optimization, and both consist of totally different activities. All the activities done on the website for SEO come under on-page optimization. On the other hand, the activities we do on external websites to promote our website are called off-page optimization.
As we are talking about On-page SEO here, we will share some of the best on-page tricks that will help you get your site ranked at a top place in the SERPs. So, stay with us and get to know about them! Hence, don’t forget to hire an expert website SEO marketing agency for top-notch SEO services!
4 On-Page SEO Tricks To Follow For Higher Rankings:
Now, let us discuss these tricks in detail so that you can follow them properly to optimize your website for higher ranking:
- Quality Content Is Essential
Remember that a website that has unique, relevant content can succeed with and without SEO. Add original content on your website, which provides information about your business. Don’t copy anything from any other sites.
Also, focus on adding relevant keywords to your web copy. When you stuff keywords naturally in your content, it will make the content SEO-friendly.
- Add Page Titles & Meta Descriptions
When search engines read your webpage, they also check your page title and meta description to understand what your page is about. Write them according to Google’s guidelines.
The current word count for page title is 50 characters and for meta description is up to 160 characters. Don’t forget to add your primary keyword in both meta title and description. When you correctly write page titles and meta descriptions for your web pages, they will automatically get ranked in SERPs.
- Consider Content Formatting
Keep in mind that a webpage has to be perfectly formatted in a proper way. You should include a top heading (h1) and subheadings (h2, h3, so on) in your content.
It is not advisable to simply write text carelessly. Make sure that the content is readable and engaging. To do so, you can use some bold, underline, and italics fonts to highlight the vital areas of your page.
Besides this, the font should have a good size of at least 14px. You can split your text into some small paragraphs of 3-4 lines. Enough spaces need to be used between paragraphs to allow the content to be easy to read. You can also use CSS to develop sections that break your text into some smaller parts to make it more manageable.
- Use Images Properly
Images are important for the perfect presentation of the content on your website. These can make your page interesting and also easier to understand. An issue with images concerns the point that they impact your pages’ loading speed.
You should only use original images. If some existing images need to get used from the internet, you should add their source for reference. Also, optimize the size of your images and add ALT tags to describe them.
After reading this article, you have understood the importance of on-page SEO. Try out the tricks mentioned above to optimize your website for higher rankings!