You’re no stranger to search engine optimization, but it has been some time since anything was updated. You still have a reasonable amount of inbound traffic, but it could be better. Now is a good time to talk with someone like Val Zamulin, owner of Seologist.com, renowned SEO expert, and see what sort of improvement would enhance your online reputation and increase your rankings. Here are some of the areas that may need attention.
Some of Your Content Needs Updating
You do have solid content that makes use of relevant keywords and provides helpful information to readers. Even so, there are some aspects of the content that are now outdated. It could be aging statistics or other things that have been surpassed by newer data.
Updating the content so it’s more current will increase the value to your readers. There’s also a good chance that the major search engines will pick up on the changes and earn some of the pages a higher ranking on certain types of searches. That increases the odds of capturing attention from more readers and giving them reasons to keep coming back. you also need to note every thing so for that we have some sites like textsheet you can use
Your Website is Due for an Upgrade
The last time you checked, your website looked great. What you didn’t do is see how it loads and displays on different types of devices. What does well on a desktop screen may not look at nice on a smartphone screen. It may also take longer to load on certain devices.
Why does this matter? More people are using smartphones to conduct Internet searches. You want the pages to display well and without any delays. Doing so reduces the chances of a reader losing patience and deciding to see what a competitor’s website has to offer.
Your Social Media Usage Could Be Better
There are strategies for using social media that you may not have tapped into just yet. It’s easy to use them to market your site as well as your blog and your product line. As part of a cross-marketing strategy, it’s great to post regularly to social media and include hashtags and links that lead back to your pages.
Given how many people also search for goods and services on social media sites, you want to make sure those internal engines discover your posts. It also helps if post regularly and make the content something that people want to like and share.
And You Need to Create a Google My Business Account
You haven’t gotten into the idea of Google My Business yet, but it’s one of the best tools for building a local audience. In fact, local Edmonton experts in SEO recommend populating the account with short posts, reviews, images, and other elements that capture attention from readers. Using the right keywords also helps to increase the odds of people finding your GMB account and deciding to bookmark it along with your website and social media.
Call an expert today and arrange for an assessment of your online efforts. It won’t take long to determine what’s serving you well and what needs to change. With a little work, you could see an increase in traffic within a month or so.