4 Strategies for Creating a More Engaging Virtual Sales Meeting

It’s no secret that many sales teams these days are turning to virtual meetings to close deals. While this shift presents new opportunities, it can also make connecting with your audience and keeping their attention more difficult. In addition to a little preparation and the right Google Meet custom background, these four strategies can help you create a winning sales meeting.

1. Have a Clear Purpose and Create an Agenda

Before launching your meeting, take a step back and think about what you want to achieve. What’s the purpose of the meeting? Once you have a clear goal in mind, it will be easier to create an agenda and stick to it.

If you’re not sure where to start, here are a few ideas:

• Introduce your team or organization.
• Demo your product or service.
• Share a case study or success story.
• Host a Q&A session.

2. Anticipate Questions and Concerns

To make sure your meeting is a success, you need to be prepared for anything. One way to prepare is to anticipate questions and concerns your audience might have and have answers ready. If you can address their concerns before they even have a chance to ask, you’ll be one step ahead.

Here are some questions and concerns you might consider:

• How will your product or service benefit them?
• What makes your product or service different from the competition?
• What are the risks involved?
• What are the next steps?

3. Eliminate Any Distractions

Removing distractions is vital to keeping your audience’s attention. Make sure any notifications from your phone or other devices are turned off. If you’re at home with kids or pets, keep them in another room for the duration of your meeting. Pay attention to where you’re sitting, too. If you’re in front of a window, the glare may make it difficult for people on the other end to see you.

Your workspace may catch your audience’s eye and detract from your message. A virtual background can protect your privacy while maintaining an ideal atmosphere — especially during unexpected meetings. You can easily create a free Zoom backgrounds office area to reflect your brand or look into premium options for more variety. Removing the watermark and adding your company logo adds a professional touch.

4. Encourage Audience Participation

Involving your audience in the virtual meeting room is a great way to keep everyone engaged. If you’re using a tool such as Zoom, the “raise hand” feature lets you know when others have something to say. It allows you to keep track of who wants to speak and ensures everyone gets a chance to chime in.

Another great way to involve your audience is to use the chat feature, as it is a great place for people to ask questions or make comments. You can also use the chat feature to share links or helpful resources.

Finally, you can use polling to gather information or to ensure everyone is on the same page. This feature allows you to get feedback from people or to see how much they know about a certain topic.

By following these simple tips, you ensure that everyone stays engaged and leaves the meeting feeling informed and satisfied. Research how to set virtual background in Teams to get started.