5 Cool Website Design Elements to Make Your Business Stand Out

What’s worse than having no website? Having a website but it sucks at driving leads and sales.

Running a business is hard, and it’s getting harder every day. You need to stand out from the crowd if you want your company to survive.

Most businesses focus on the wrong things when trying to grow their brand. They spend too much time worrying about things that don’t work, instead of focusing on something they can control – their website design.

Want to learn more about business website design ideas? Keep reading because we have found 5 cool website design elements that will make your business truly stand out!

• Use Big, Bold Visuals

When people search for something on the internet, you might be one of many pages listed. You only have a few seconds to make them stop clicking on other pages to go to yours.

Using big, bold visuals can help you stand out in a crowded SERP and give your website an inviting feel. A great tool to create these types of images is Canva, which makes it easy to design large visuals on a budget.

• Use Video Backgrounds

You have seen websites with black backgrounds with yellow text and videos in the background. These websites may look bad, but they work better. Visitors like to watch videos and not read things on a website.

You don’t need expensive equipment or studio-quality video editing software either; you just need a few good apps that will do the trick.

• Write Compelling Copy

The Internet is overflowing with information. People are constantly busy and have short attention spans, meaning that if your text isn’t easy to read or engaging, it could be skipped over.

That’s why you need to make sure your copy is written well. Good business writing can help you capture attention without having to rely on visuals alone.

• Add Personality With GIFs

When you’re branding your business on social media or creating website content, using GIFs can help bring personality to your page. Just make sure they fit nicely within your brand guidelines, don’t distract from your primary message, and provide value.

• Incorporate White Space Strategically

There’s a difference between space on a web design and white space. White space refers to open areas where there isn’t a lot going on visually. If used properly, it can give the user breathing room from all the information being thrown at them.

If you’d like help from a professional, check out MSP Marketing Services.

Get More Cool Website Design Tips

We all want our business to stand out, especially in the digital age. With so many companies competing for consumers’ attention online, it can be difficult to get noticed without doing something different.

That’s why we hope these 5 cool website design tips and website design ideas have given you some ideas on how you can give yourself the edge.

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