Having a successful social media marketing strategy in place means having a well-considered and thought-out plan that will guide your company in everything from attracting social media users to engaging with fans and followers to researching and organizing—all with the ultimate goal to convert these social media followers into paying clients. And not only that, but it also means staying on top of the continuous changes that accompany the nature of social media platforms and adapting your strategy accordingly.
Fortunately, this article will present you with the five smart tips to improve your social media marketing game to help your company reach its goals and objectives. So, regardless of whether you’re putting your whole social media strategy for the first time or you’re just looking for new ways to spice up your existing one, today’s article will equip you with a new set of ideas for getting the attention of users, interacting with them, achieving organic growth, and taking advantage of recent online trends.
Make The Most Out Of Your Blog!
For starters, blogging is a fantastic way to boost your social media efforts. For example, if you start to share your blog entries in social media status updates, you’ll have a better chance of luring people back to your website. Moreover, you can showcase your business’s knowledge and expertise in your industry and enhance brand exposure by sharing your content with a targeted and relevant audience through your blog posts.
Your blog posts also represent an excellent platform for mentioning other businesses, people, and apps, hopefully leading them to share your content and mention you in their blog posts. Keep in mind to include social sharing buttons on your blogs to motivate readers to share your content on their social media platform of choice.
Utilize Content Calendars For Your Social Media Posts
Are you sure that you’re carrying out your social media marketing strategy as efficiently and effectively as possible? If not, you should know that content calendars for social media are exceedingly helpful when organizing all that content you want to generate and publish throughout multiple channels.
Content calendars permit you to get ahead on work and effectively schedule your posts ahead of time. Another significant advantage of organizing your social media content in this way is that you can include evaluations of your earlier posts’ performance to help you plan your subsequent campaigns with better efficiency.
Deliver Added Value For Your Customers
Do you want your social media followers and customers to feel loyal to your business and keep coming back for more? In that case, you should try and give them a little something extra via your social media feeds—added value. Added value for customers is all about giving them what they really want or are looking for from your company. It might be as simple as offering free advice on using a product or service more efficiently, webinars, consultations, discounts for returning clients, referrals, etc.
The results of this tactic are easily noticeable on big social media platforms like Instagram, as they are the only way you can be sure to achieve organic Instagram growth. Nevertheless, before you decide what your added value proposition will look like, don’t forget to conduct effective marketing research to uncover what your followers actually want and what are the things that will make a difference for them. Providing added value will help you gain customer confidence and separate your business from the pack.
Explore Different Social Media Platforms’ Social Ads
Considering that organic reach is declining, more and more companies are turning to paid advertisements on social media platforms. Okay, Facebook ads are perhaps still the most significant player, but they’re certainly not the only ones.
Besides paying for ads on Facebook, consider advertising on other platforms as well, like LinkedIn, Instagram, Twitter, and even TikTok. The important thing here is to analyze the different platforms, their pros and cons, price fluctuations, potential reach, formats, their targeting options, and only after make an informed decision on where you’ll invest your money to up your social media marketing game.
Take Care Of Your Online Reviews
Last but not least, what your customers are saying about you and your products is a huge influencer when it comes to acquiring new clients. For that reason, be sure to regularly check all review websites that pertain to your line of work like Yelp, TripAdvisor, Google+, etc.
Also, don’t be afraid to ask your existing clients to leave honest reviews on your social media channels. Still, make sure you respond to them. The response will give your potential clients a good idea of who you are and what your business represents.
The Bottom Line
This is by no means a comprehensive list of tips to improve your social media game, as there are many other ways to help your business stand out and impact your followers. Nevertheless, we hope that you found some new ideas in this article that will help you improve your social media efforts.