With 2022 just around the corner, many of us have high hopes about the upcoming year’s positive aspects. While it may feel like you made absolutely no progress in 2021 and spent most of the year in your pajamas, working from home while trying to be productive, there was actually a lot happening in the digital marketing world.
The digital domain has made tremendous progress, as you may want to check out the Search Marketing Blog and find out yourself. It would be safe to state that digital marketing has become mainstream, and no business can do without it, especially if they want to survive and thrive in today’s changing online landscape.
The pandemic might have put the rest of the world on a standstill; however, it definitely ignited the internet and set it on fire. We witnessed an increase in social activism and disruptive marketing, which takes us to the main question about five hottest digital marketing trends that entrepreneurs and business owners ought to look out for in 2022.
This might be a no-surprise to many as the global lockdowns caused people to conduct video conferences and virtual meetings more than ever before. Nonetheless, video is the present, and it is also the future. In light of the pandemic, video is going to grow faster than before.
Even if you are not a video person, 2020 turned nearly everyone into a video person, whether you know it or not. Statistically, video calls and virtual meetings blew up in 2020 and 2021 by 99%. As the general population has become more comfortable with video, other video communication platforms have emerged as a norm, such as Instagram and TikTok.
Businesses are taking notice too, which is why live video streaming is more likely to remain on the top trending digital marketing trends for the upcoming year.
If you have been in the digital marketing domain for some time now, this trend is not anything new, but it is a marketing trend that, despite skyrocketing in 2020, is still on the rise. As more businesses are becoming digitized, they are turning to social media to promote their products and services.
Instead of the typical paid-ad use of social media in digital marketing, businesses are now including user-generated content, including reviews, images, and videos. Brands are reposting their best customer reviews all the time, which serves as an effective and innovative digital marketing strategy in 2021 and beyond.
The greatest benefit of including user-generated content in digital marketing is that the content is candid, real, and relatable to a greater target audience. Sometimes, brands collaborate with social media influencers, and other times, it is genuine customer feedback.
The bottom line is that user-generated content is hands-down the best word-of-mouth marketing strategy businesses could ever implement, which is why it will remain on the top trending digital marketing trends in 2022.
There is great news for marketers who are not video and shy away from going live on video: audio content is still on the rise in the digital marketing world. When it comes to audio content, we have podcasts on the top.
In the USA, nearly 37% of the American population listens to at least one podcast once a month. Podcasts have come a long way, and smart businesses are profiteering from them by including them in their digital marketing trends.
Podcasts are popular because they are free, and these streaming delights allow businesses to address all sorts of topics while engaging with their target audience. Due to the increased popularity of podcasts, social media platforms, such as Twitter, released a feature that enables users to send and listen to audio-based tweets.
The pandemic also leads to the much-needed rise of social, environmental, and political activism, such as #Blacklivesmatter. That said, it is no surprise to see brand activism pop up as an innovative digital marketing trend in 2021 and beyond.
We are moving in an era where the conscious consumer prevails in the market, which leaves brands and businesses no choice but to step up their business and marketing strategies. One efficient way to do so is by stepping up, speaking up, and taking responsibility, in the absence of which they could lose an entire generation of clientele.
In 2021, we saw many brands and businesses speaking up and actively engaging in brand activism, in which they took sides and urged people to change for the better world. Clothing brands came up with sustainable products, while popular food brands focused on climate change.
Today’s consumers demand brands to put their money where their mouth is. The focal point is the quality of the product itself and the good intentions of the company that is offering the products and services.
Nostalgic marketing is exactly what it sounds like: it takes the random yearning feeling of some lost past to an entirely new level through the use of marketing campaigns and strategic ads. The objective of nostalgic marketing is quite clear: bringing back amazing memories of the past, which leads to a strong emotional connection with the brand.
Nostalgic marketing is also a smart way to build and maintain a loyal clientele, which is where no business wants to miss out on. Simply put, the wide future of digital marketing in 2022 and beyond includes certain aspects about looking to the past and reminiscing about the golden days.
Big brands, such as Pepsi, AT&T, and Gucci, are a few of the popular brands that brought back and re-introduced some classic items/ products, which proved a massive hit with the consumers.
If you are anxious about the upcoming year, you ought to stay updated on the latest and innovative digital marketing strategies that can help your business stand out in your niche and boost sales. While you can no longer rely on conventional marketing trends, we also recommend staying updated on the Digital Marketing News Hong Kong so as to not miss out on anything new coming your way.