From retail stores and healthcare to corporate offices and education, players across every sector have and are looking to adopt digital signage solutions. Digital signs are highly interactive and visual. Because the human brain is wired to have a bias towards visuals, digital signage displays work great as a communication tool and always serve to improve customer experience.
Digital signage has been around a while and continues to grow in popularity for both informational and advertising purposes. Indeed, this technology has come a long way and is only expected to keep evolving.
To help you better understand what it is and its potential, here are some digital signage quick facts you should know.
- It Is Everywhere
The digital signage industry continues to grow by the day. Advancements in technology have driven improvements to digital signage software and other components of a digital signage system.
Think of every time you are at the airport or train station and look up at the display screens to check the departure and arrival time. Or when you ordered some food or any other item from a digital kiosk stand. How about when you dine out and get to enjoy the convenience of digital menu boards at your favorite restaurant?
Indeed, digital signage exists in various forms everywhere. From freestanding digital displays to large video walls and digital billboards, these signs are all over in different settings. These signs are essential for wayfinding, advertising and driving brand awareness, communication, and so much more.
The digital signage market will no doubt stay on the upward trajectory as far as growth goes, even as more organizations adopt the use of digital signage. Certainly, retail continues to be one of the fastest-growing areas for digital signs.
- Customers Welcome Digital Signage
For all their many inherent advantages, digital signs are everywhere because customers gladly welcome them. In fact, there is no shortage of digital signage statistics in support of how well these displays fare against other forms of advertising and internal communication tools.
Actually, one statistic says that digital signage helps to increase customer satisfaction by 46 %. In yet another one, 68 % of Americans have followed through with a purchase because the digital signage on the product caught their eye.
- It Is Easy to Set up and Use
In the beginning, when the concept of digital signage first came up, some organizations were hesitant to get on board over the perceived difficulty in using the system. Then, you had to rely on specialist hardware and a content management system that was a little complicated. Currently, things could not be more different.
Digital signage is quite easy to set up. It is also intuitive and user-friendly. What’s more, you can easily turn just about any LCD screen into a visual display with a reliable media player. Professional digital signage solutions providers provide installation services to guarantee a seamless deployment. Similarly, you can benefit greatly from personalized training on best practices as well as prompt and knowledgeable technical support when you need it.
- Better Engagement Comes from Dynamic Content
It’s a near guarantee that you will achieve better engagement if your digital signage content is dynamic. Some content management software are only for managing content. On the other hand, you will also find some CMS for creating content from scratch with the help of some templates.
Your content for display can include images, digital video, sound, and animations. Additionally, you can display social media apps and dashboards, your web pages, current news, and events, building directories, menu specials, live travel information, and so much more.
The bottom line is that your choice of content will depend on your target audience and your setting. Equally important is the fact that you should always look to update your content, so it’s relevant. This way, it can have the most impact, be it improving employee engagement and customer engagement or increased sales.
- Increased Personalization Is the Future
Connectivity and interactivity of digital signage will no doubt get even more personalized in the near future. Sensors and data flows will direct automated content for each user. In addition, demographics will play a significant factor in tailoring the user experience.
In a word, demographics, data flows, and real-world conditions in real-time will go into deciding what content will appear on a digital screen and when. Increased accuracy in data processing will see you avoiding human-to-human interactions, and you can check out via apps.
These quick digital signage facts should give you insights into the application and potential of these solutions. In summary, digital signs are essential to any organization’s success. They are a great addition to any marketing campaign and deliver the kind of customer engagement that will drive sales. Additionally, digital signs increase employee engagement for improved productivity in the workplace.