A growing number of nonprofits facilitate fundraising with a combination of the best features of Salesforce for Nonprofits and The Raiser’s Edge. Here are five reasons to pursue nonprofit data integration and unite the powers of Salesforce and Blackbaud with some help from nonprofit data integration software.
#1 More Consistent Data Across Both Systems
The data storage methodologies of Salesforce and The Raiser’s Edge differ based on the background of these systems. As software suites often use proprietary formats and may track unique metrics, a successful Raiser’s Edge import calls for the right approach to integration.
Utilities that facilitate data transfer account for differences in software to ensure the integrity of records. Some integration tools have added functionality to improve consistency and quality. The ability to access accurate and current data can enable an organization to make the most of both software platforms.
#2 Help With Better Workflow
The real power of integration software is apparent in detail-oriented tasks such as data entry. Integrations circumvent hours manually transferring information with one-click or automated data import and export.
Reducing the rote aspects of operations gives nonprofit staff and volunteers more time to benefit from the ready availability of data for fundraising. Dedicating time to targeting asks and planning effective campaigns improves any organizational outlook.
#3 Achieving Comprehensive Engagement
Uniting engagement tools from Blackbaud and Salesforce may enable a charitable or not-for-profit group to reach more supporters and sustain higher, and more meaningful, levels of engagement. Salesforce for Nonprofits particularly shines when it comes to driving and tracking cross-platform engagement online.
Blackbaud software is purpose-built for nonprofits. Raiser’s Edge NXT comes with a number of other built-in features that require more extensive integration in Salesforce. Organizations that plan on running both platforms should invest in integration solutions.
#4 Better Donor and Supporter Data
Integration is the only way to keep records complete and current across platforms. These tools can also improve the quality of organizational data in several ways. Data import and export utilities and data health suites account for differences between Salesforce NPSP and Raiser’s Edge data and ensure records are maintained on both platforms.
In addition to viable contact data, integrating records across Blackbaud and Salesforce can make it possible to track donations and other forms of engagement more closely than either platform allows for alone. The leading integration tools stand out for their ability to catch and correct errors or inconsistencies that could prove detrimental during fundraising.
#5 Next-Gen Conversion Tools
Salesforce empowers nonprofits to use tools for driving conversions or sales for seeking donations. The ability to reach out to supporters on social media and other online mediums to promote giving and track donation data can boost a nonprofit’s budget.
The ability to share data across Blackbaud and Salesforce platforms calls for a combination of integration tools specialized for software such as The Raiser’s Edge NXT and Salesforce for Nonprofits or NPSP. A dedicated cloud-based integration solution can help to ensure that an organization benefits from an investment in one or both of these fundraising and relationship management suites.