Google Sitelinks is a powerful feature that lets website owners get huge traffic and more visibility compared to their competitors. However, getting them and optimizing them for more exposure requires you to apply some practices.
If you are new to Google Sitelinks and want to know what these are and how to improve them, our affordable SEO packages have covered. In this post, we will have a look at the top 5 tips to improve Google Sitelinks. Before we get into the tips, let’s first understand what this feature of Google is.
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Sitelinks are the extra links that appear below the main organic result for your website on Google. These links showcase more pages from your website so that users can directly click on them. These links are shown in two common patterns — the first is two-column style and the second is single-line snippets.
In general, these site links are shown between one to six in numbers and every Sitelink will have a title on top of its description. This is a handy feature from Google as visitors can directly click on the page they were looking for without searching for it. On this note, let’s explore the top five tips that you can follow to optimize and improve for Google Sitelinks:
The first thing you need to do is to rank first for your brand name. It’s important because the Google Sitelinks generally appear on the first organic page. You need to ensure that your website is ranking on the top position of the first page so that Google can showcase additional pages from your website.
Once you optimize your website for the first page, the possibility of getting Sitelinks improves significantly. For optimizing your website for the first position, you need to follow all the on-page SEO rules to ensure your website delivers the best browsing experience to visitors. Along with this, the backlink profile of your website also matters to improve the overall Google Sitelinks.
Along with the website’s main navigation, it’s important that your internal linking to those pages are also clear to Google search crawlers. First, you need to ensure that all the important main pages are in your navigation and they are easy to access. Along with this, the pro tip here is to make sure the page links are properly listed in the sitemap. It will make it easier for crawlers to index these main pages.
If you’ve hyperlinked these pages to your blogs, make sure those internal links are correct and are readable to both visitors and the search bots.
The third most powerful tip to improve Google Sitelinks is to make all the anchor tags and image alt tags simple, easy to read, and meaningful for visitors and Google. The pro tip here is to write meaningful alt tags for images and ensure anchor tags are also simplified. Keep the anchor text short, to the point, and easy to read for your visitors.
The advantage of keeping the anchor texts short is that they will be completely visible on Google Sitelinks and users can also understand them easily. Especially, if you have a website in the Chinese language, it’s recommended to keep anchor text below 12 characters.
Meta descriptions are pivotal for achieving Google Sitelinks and improving them. Google wants to deliver the best browsing and information-driven experience to its users. To ensure your website adheres to this guideline, you need to make sure all the pages have unique and original meta descriptions. All the descriptions should aid users to understand that page easily.
To get the best results, ensure that all the meta descriptions are within the ideal range that is 150 to 160 characters. It’s the perfect length that Google can show in the search results without chipping the text. If any of the main pages have missing meta descriptions, consider adding them.
If any of your web pages or the blog has long content then it’s ideal to create an index for it so that visitors can navigate through the content easily. Another benefit is that the search crawlers can crawl the page more efficiently and showcase a specific page’s sections. By adding a table of content to the page improves the schema structure of the web page.
You can also add FAQs to your pages to cover most-asked questions so that Google can rank your website for targeted keywords.
These are some powerful tips that you can consider to improve Google Sitelinks. Optimizing your website with these tips will boost the chances of your site getting Sitelinks.
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