Mobile Apps are here to say for a long time to come. We don’t just say that, the numbers do.
As per reports, ‘there are 5.20 billion smartphone users in the world and on average they are touted to spend close to 4 hours a day in their mobile phones, with 88% of this time spent on mobile apps.’
So, in the current Covid-19 centered times, where businesses are witnessing recessions and shut downs; mobile apps are their ray of hope to reach their intended users with affectivity and efficiency. Well-developed, well marketed and optimized mobile apps are the business needs of this hour.
With evolving times and technologies; user interface, functionalities and engageability of the apps is also evolving. They are together taking user experience to an altogether next level. We herein analyze trends that we think will be shaping the way mobile apps will be developed in the times to come:
1. Artificial Intelligence
Thanks to Artificial Intelligence; complex decision-making, sophisticated analytics, pattern recognition, reasoning and learning, language translation and speech recognition are soon going to be tasks easily done by machines; rather than humans. Artificial Intelligence is basically augmenting the way machines ‘think’ with the help of complex algorithms. These algorithms are enabling them to analyze and realize complex patterns through the unimaginable amounts of user generated data and then make smart decisions; which in coming times are touted to be better and more informed than the human minds and its decision making prowess itself.
AI backed robots are already sorting through Amazon’s inventories, they shall soon pack and ship goods too. Google, Apple, Microsoft and other technology giants are building innovative application products based on this technology, that are making machines smarter and the jobs that they do more autonomous by the day.
Companies worldwide will be spending more than $20billion on developing AI based tools, products and services and these numbers are only set to rise year-on-year.
2. Internet of Things (iOT)
Everything is automated these days. From Smart assistants like Google Home and Alexa to smart bulbs, smart fans, smart televisions, smart watches and even smart clothes. IOT enables these products to perform their tasks by a mere screen touch or vocal orders. iOT herein is basically a technology-based umbrella term that includes all the chip-based devices that can be connected over the internet. In a limited space organization, these devices form an-internet like network of their own to collect and share data.
As per statista reports, more than 75 billion devices will be connected with the IOT worldwide by 2025.
People are opting for technologies that can make their life simpler on a day-to-day basis and iOT is just doing that.
iOT enabled devices are more or less controlled by dedicated mobile apps and smartphones. So, if you are thinking as to ‘how to make an app profitable for yourself’’, developing on one of these technology devices could be a great business option.
3. The Wearable Technologies
Smartwatches that track human heartbeat, activities and lifestyle have been around for a while now. They have been welcomed and well adopted by the Generation Z. But, what few know is about the expansive future that lies ahead for this technology and its applications in various industries.
The market share of wearables in terms of options and revenues has been growing by leaps and bounds. Keeping in line with market requirements, Tommy Jeans has launched its line of fashion ‘Xplore’, wherein each of its wearable includes a chip to track how often and when a garment is worn.
Athlete Recovery by Under Armour is another innovative wearable line that transforms solar energy into good infrared radiations for higher bodily relaxation and faster healing for athletes and Snapchat’s new Sunglasses enables capturing images and videos. With several startups and enterprising conglomerates already on the bandwagon, this technology trend’s future seems very bright.
4. The Mobile Shopping Craze
As per latest trends, Mobile commerce revenue is touted to cross the $2.9 mark trillion in 2020 . It is 25.4 percent more than the $2.32 trillion it registered in 2019.
Mcommerce as an industry, has been witnessing a year-on-year increase of 33.8 percent since 2016. With more and more businesses and consumers finding their optimum market options in smartphones, the overall mcommerce market has been plummeting at a rate second to none. With its easy to access and easy to approach functionalities, businesses and consumers alike have made it the choicest buying and selling business platform the world over. Newer technologies that have been evolving user interface and experience have also been one of the reasons of this continued Mcommerce upward trend.
5. Geo-Tagging based Mobile Apps
Almost all mobile apps include a user permission to track user location. There are already several mobile apps like Google Maps, Uber, FamiSafe, etc. that have been developed according to the location tracking utility of smartphones. Apart from them there are several other mobile applications that also use geo-tagging and user data to sieve content shown to the user as per their locations. These mobile apps include social media platforms like Facebook, Instagram, etc. and several other utility apps like Tinder, Zomato, Airbnb, etc.
These mobile apps track geographical information about the smartphone’s whereabouts automatically and transfers them to these businesses to provide services accordingly. The utility of this technology also helps mobile apps to track user data and preferences, an option coveted by all future-minded businesses.
Mobile Apps are unavoidable these days for all kinds of businesses and their market acquisition and expansion strategies. The above stated digital trends in conjunction with a great mobile app idea and good developers can create a mobile app that can disrupt any industry for good. Their inclusion shall more or less ensure that your app viewers and customers will get the user experience they expect.
Author bio – Andrea Laura is a very creative writer and active contributor who love to share informative news or updates on various topics and brings great information to her readers. Being writing as her hobby, Andrea has come out with many interesting topics and information that attracts readers to unravel her write-up. Her content is featured on many mainstream sites & blogs.