5 Ways Organizations Can Deploy Digital Billboards

Digital billboards aren’t new. The first digital billboards were installed back in 2005, and since then, they’ve gone from the world’s highest-traffic public spaces like Times Square and Piccadilly Circus to your everyday bus stop.

What’s changed is how much more affordable digital billboards are today and how much easier some of them have become to install as permanent fixtures or rent temporarily. Given how much more accessible the medium has become, how can organizations best deploy their own digital signage?

#1 Smart Advertising

Sensors have changed everything when it comes to Out of Home Advertising. They’ve made it possible to collect more data than ever before out in the wild.

Sensors rely on smartphone data to collect everything from foot traffic to anonymized search data. Advertisers can now learn about the search and shopping habits of people in proximity to their digital screens and change the ads on display accordingly.

They can also adapt to environmental factors like the weather. Here’s a classic example: it starts raining in a public place with the digital billboard. Part of the billboard’s playlist includes a sale on umbrellas at a national drug store chain that quickly comes on.

This kind of responsiveness has changed the potential of Out of Home Advertising in important ways.

#2 Retail Environments

Retail is a rich environment for interactive digital display advertising, especially the Lift & Learn model. With Lift & Learn, customers simply have to lift the product from the surface to learn more about the product available.

For example, a wine store might create detailed flavor profiles and pairings that customers can access just by holding the bottle up to the screen.

It’s a great way to engage customers on-site who are reluctant to talk to employees while highlighting new products.

#3 Outdoor Events

Outdoor digital billboards have the potential to transform high-traffic public places and find a wider audience. They’re used for a wide variety of events and places, such as:

• Music festivals
• Sports events
• Stadiums
• Conventions
• Exhibitions

Because the uses of outdoor spaces can change from one day to the next, digital billboards provide flexibility in messaging. High-capacity stadiums are the perfect example. They may be home to sports franchises, concerts, and other events from one day to the next.

#4 Temporary Messaging

Need to communicate new and temporary messaging on a regular basis? Employers, landlords, condo boards, hoteliers, and other organizations managing large spaces often find the need to catch the attention of people in lobbies or offices to deliver important new information.

Digital billboards provide flexibility and crisp, clean messaging that gets attention.

#5 Wayfinding

Malls, hospitals, college campuses, office complexes, museums, transit systems, stadiums, and tourist attractions are all just some of the places where wayfinding presents a major problem. The complexity of large indoor areas can pose a challenge to the organizations managing these areas.

The use of digital billboards allows you to monetize wayfinding tools without distracting from their original purpose. They allow management to create alternate revenues streams or do in-house advertising.

Digital billboards can benefit all kinds of organizations across industries. Identify the problem you need solving, then contact digital billboard manufacturers to find the solution that fits best.