5 Ways to Instantly Improve Your Small Business

Do you run a small company? Are you searching for ways to grow in double-fast time? Well you’ve landed in the right place. Below is a list of five tactics to instantly improve your small business.

1. Add A Telephone Service

Communication channels are vital for supplying the best customer service. You may have options like email, contact forms, and social media available for customers to get in touch. However, the more choices you have, the better. Plus if you want to instantly make your business seem bigger than it is, offering a telephone service is a great tactic.

As a small business, however, delivering a dedicated phone service is incredibly taxing. At least, that’s the case if you do it all in-house. Fortunately, there are external providers who can handle all of your incoming phone calls and message taking on a 24-hour basis. This saves resources on your end, while also making your business appear a lot more professional to prospective customers.

2. Produce Video Content

Now this might not seem like an ‘instant’ way to improve your business. However, due to the technology packed into smartphones these days, it has never been easier to shoot footage, edit it, and upload it to the internet. You could shoot a series of videos and have these uploaded within a single day.

The good news about this is how valuable video content can be for your marketing efforts. First of all, you can start a dedicated YouTube channel with your videos. Alongside this, you could take snippets from these videos and upload them to your other social media platforms. Visual content is always best on the likes of Twitter and Facebook, and it’s important you play on this aspect to build your online presence.

3. Refine Your Website

The cornerstone of your entire digital marketing efforts is your website. It’s the first port of call for potential customers to learn about what you have to offer. It is the foundation for your search engine optimization (SEO) strategy with help from a Miami SEO company. It’s also the place where you generate sales – either directly or indirectly.

Due to its importance, it is imperative your website is in optimum shape. That means it should feature a modern, responsive design which is aesthetically pleasing. It also needs to be fast to load and easy to navigate. Also important is the actual content which populates the site.

Your content has to target two different audiences: your potential customers and the search engines. When your content is fleshed out, packed with relevant keywords, and formatted correctly, the likes of Google will take notice – and your content will be pushed up the search rankings as a result. As for your potential customers, the content has to be engaging and sell them on what you have to offer.

4. Research The Competition

Research is an integral element for any business. It helps you to plan out future moves, giving you a greater idea about what will – and won’t – work to improve your business. On the topic of research, one of the best approaches to take is to analyze the competition.

Seeing what your rivals are doing can open the door to valuable information. You can see what marketing techniques are working, the type of products and services that are selling, and why customers are choosing their business rather than yours.

Once you have conducted this research, you can quickly put together a plan which takes advantage of the information you’ve gathered. It can serve as the entire basis for your next marketing campaign for instance, or what new product line you decide to introduce.

5. Utilize Freelancers

You run a small business. You know how stretched your time and resources are on a daily basis. One day you spend all your time producing marketing materials, the other you’re focused on answering customer enquiries. This means you have a lack of time to spend on taking care of the task’s owners should be focused on.

There’s also a major problem: hiring permanent employees to deal with the workload is an expensive undertaking. Not only do you have to think about their wages, but you also need to consider other costs like benefits, training, and equipment.

Fortunately, a solution can be found in the form of freelancers. Instead of paying someone a consistent wage, you can simply hire a freelancer on a project-by-project basis. Along with maximizing your expenditure, you can also handover tasks to a specialist – and free up time for you to focus on more pressing matters.