6 Benefits of Using Flexible Packaging for Frozen Food Products

Browse today’s well-stocked supermarket cold cases, and you’ll see all kinds of frozen food packaging, from cartons to boxes and tubs. If you’re a frozen food manufacturer, flexible packaging may be the natural next choice for your product. Here are six compelling benefits for you to consider.

1.  Space-Saving Formats

When it comes to packaging, transporting and displaying your frozen food product, saving space is a major concern. The economy of space saves you time and money, especially when it comes to transportation costs. Flexible packaging, such as lay-flat bags and stand-up pouches, lets you maximize space in any of these scenarios. Even better, it also enables consumers to make the most of their freezer space. Gel Packs for shipping are also a good option.

2. Protection for Contents

Freezer burn, tears and punctures are some of the risks of many frozen food packaging options. In addition, damaged packaging often lets in moisture and odors, spoiling the contents’ taste, appearance and enjoyment. With flexible packaging like high-barrier mylar bags custom you can provide premium protection for your product, thanks to the material’s durability and its odor- and moisture-resistant properties. If you manufacture products that children should not access, custom child-resistant packaging is an option for you.

3. Cost Effective for Your Brand

Digital technology has a massive impact on the cost-effectiveness of flexible packaging. Many of today’s flexible packaging manufacturers can offer customers like you low minimums and no plate fees thanks to in-house digital printing capabilities. In addition, short-to-medium run orders and speedy to-market turnaround times are additional benefits, boosting your bottom line and saving you money in the long run. 

4. Eye-Catching Presentation

High-quality graphics, vibrant color, various gloss and matte finishes, and metallic effects allow your product to catch the consumer’s eye in supermarket cold cases. Graphics, text, preview windows and other marketing choices let you share your product’s story with consumers and give them a taste of what’s to come. In today’s highly competitive market, making your frozen food product stand out is an essential strategy.

5. Sustainable & Eco Friendly

Sustainability in packaging is increasingly important to consumers in their quest to eat and live well and responsibly. From 100 percent recyclable pouches to compostable and post-consumer recycled and compostable films, flexible packaging lets you live up to your eco-friendly mission and increase your brand’s consumer appeal.

6. Convenient for Consumers

Consumer convenience is one of the most significant selling points in the frozen foods industry. Flexible packaging, such as custom printed stand up pouches, accommodates single- and multiple-serving products. It can also include resealable zippers, tear notches and other features that make your frozen food product long-lasting and easy for consumers to use and enjoy.

If these six benefits have got you thinking about how flexible packaging might boost your product’s enjoyment, visibility and sales, there’s even more to learn. Browse flexible packaging manufacturers’ websites to find out more about the options available to you and your frozen food product. If you’re curious about ball-park costs, many manufacturers invite you to make an online quote request.