Without a shadow of a doubt, one can say Instagram continues to be an integral part of social media, and the reason behind it isn’t hard to understand. More than 13% of the current world population is using this app, while 80% of them follow one or more brands. Are you interested in growing your followers on Instagram? It is the second most preferred social networking platform in the United States and the UK. If you want to increase engagement with your audience or wish to reach more users, then Instagram is the place for you. Take a look at the below-discussed steps to increase your followers on Instagram.
You Need A Plan
Writing content will enable you to labour over ideas, focus on delivery, and ensure better optimization. This is no different than sharing videos and photos on a brand’s or business Instagram account. You will need to come up with excellent content ideas that are in alignment with different holidays, seasons, upcoming events for your business, and your overall sales goals and traffic.
You can still proceed to post spontaneously and be flexible about your content as and when ideas hit you. However, when you possess a definitive schedule and endless ideas, you will stay ahead of the crowd. Depending on the kind of business you’re in, you will be able to several times in a week or multiple times a day. Try to create a personalized plan for your Instagram posts and adhere to it. If you have a brand in the UK, you can visit social vista marketing page and select a suitable marketing plan if you want to kick start your social media channels.
Tell Impressive Stories
Instagram serves as an advanced visualization platform, which means you must captivate your target audience via texts, images, and videos. When you start preaching marketing messages, it is bound to drive traffic away. Boost your engagement rates by being an extraordinary storyteller. Create small, impressive, and exciting stories with your videos, captions, profile, and Instagram stories. When you tell a story, it helps you create a real connection and share your experience. If you’re able to create an emotional connection with your content, more people will follow you and share your story with others.
You can get your inspiration from different storytellers on Instagram. It will help you get started on your content. Create user-generated content that agrees with your brand. Focus on your captions as well. More extended captions display authenticity and include elements of storytelling. This enables your brand to build stronger connections and appear more human with your target audience.
How About Creating An IGTV Series?
A lot of brands are making the most of IGTV and creating remarkable Instagram videos to connect with their target audience. According to IGTV’s product marketing manager, John Youshaei, Instagram currently owns an entire destination within the app for users to visit and browse. Endless people visit IGTV and come across interesting content. Viewers will have the choice to browse videos and pick them based on their mood and preference. You can say it’s more or less like Netflix, where you browse for programs until you find what you want. In the year 2020, brands have started using IGTV as a platform to produce and post serial content. Viewers transform into followers when they tune in on a regular basis for new episodes. You can take advantage of IGTV by creating content that has a repeatable style and theme, something your audience will look forward to in every episode.
How Attractive Are Your Bio and Profile?
What do you think is the first thing that users come across? It is your bio and profile. This is the only space that informs people about your account and what your content is going to be. Try to add a link to your bio; this will enable users to get all the information they need. Your profile should have a proper image and the username must be appropriately framed. Don’t choose a complicated username; it is best to stick to your basic brand name. If you’re new to Instagram, it is crucial to focus on who you’re and what your brand is here to offer. Captions are an easy way to accomplish that. Your captions should complement your post while conveying the necessary information. It should have the potential to engage users and initiate conversation.
Don’t Overlook The Role Of Hashtags
To increase your followers on Instagram, your goal should be to engage with your audience while boosting your followers continuously. When you post engaging, new, and exciting photos and posts regularly, it will satisfy the essential requirement of keeping your audience engaged. However, you will be able to grow only when you use appropriate hashtags for your photos. Hashtags make it easy for users to come across your posts when they are searching for something specific. But which hashtags should you use? Instagram users make the most of certain hashtags over others. Using popular hashtags on Instagram will enable new users to connect to you.
If you want to tag your Instagram photos properly to create long-term engagement, boost sales, or attract interested followers, you’ll have to use relevant hashtags. Thorough research is the best way to understand which hashtag is appropriate for your brand. There are various online tools to help you find relevant hashtags for your photos and videos on Instagram. You can even come across related hashtags by searching target keywords on Instagram. Keep in mind, popular words continuously change and 30 is the maximum limit on hashtags per post.
Your Account Should Have Only Perfectly Composed Videos and Images
When you’re posting on Instagram, make sure the photos and videos are of high-quality. This means unpixelated, crystal clear shots. Instagram is a visual platform, has no room for poor quality or blurry images. Images with a part cut off can’t find a place in your account. Low-quality content will never get you the engagement you seek from your users. It might end up costing you, followers.
These are some of the best ways to increase your Instagram followers in 2020.