Instagram Stories let you share images and videos related to your business to an album that stays for a day. Initially, you may think that IG Stories aren’t beneficial or an ineffective feature. Then, did you know that brands that can leverage stories to promote their products or services to build visibility, engagement, and improve the content?
According to an article published on Entrepreneur.com, some people think that your followers saw your IG content in their respective feeds and therefore, do not have any interest to see the same post on your Instagram Story. Then, when it comes to Instagram Story, it is a different game altogether and so, you need to do all things possible as a brand to defeat the algorithm and improve your exposure to this photo-sharing social media app. Therefore, it is not futile to promote your latest post on IG Story. Here are the seven most essential benefits of using Instagram Stories to help your business gain more online exposure:
1. Help you diversify your social media strategy
The key to the success of your Instagram marketing strategy is to expand your content strategy to pique the interest of your followers, catering to their likes and dislikes. It means incorporating a new channel or social networking site into your digital marketing strategy. You may need to start from the beginning, sometimes, when it comes to Instagram your profile and followers.
More marketers are switching to Instagram Stories because it has new features on a current platform. Therefore, when you have an Instagram profile and followers, you can reap the maximum benefits by diversifying your content with the existing resources you have in place.
2. Stay in the mind of your followers
Instagram lets you share stunning photos and videos that help you take your user engagement to the next level. It means more likes, comments, shares, and increasing your followers. When post content periodically and consistently, it will inspire your existing followers to visit your IG profile and engage with your posts.
When it comes to Instagram Stories, it lets you share content frequently to build more engagement rather than just creating a wow factor with your normal posts. It helps you to stay in the mind of your followers and piques the interest of your potential customers.
3. Maintain a high-quality business account
The images and videos that you usually share on Instagram are saved to your account provided you do not delete the posts. However, the images or videos you add to Instagram Stories fade away after 24 hours. You might be wondering what the use of stories is if they vanish so soon. It is beneficial because the visuals, be pictures or videos in your IG Stories have contextual and real-time significance but needn’t be content of the best quality like your normal posts.
When you use Instagram Stories, you can gain because of real-time marketing without making your profile look messy. When it comes to Instagram, you may treat your IG account like a portfolio displaying your evergreen content and most awesome content. With stunning content on this photo-sharing platform, expect to Repost on Instagram and build engagement.
4. Stay visible in your follower’s feeds
With Instagram’s latest algorithm model, the social app has trimmed down the times your posts show up in your followers’ feeds. That is because your posts will appear to only those followers that the IG algorithm thinks will be most keen to view them. It is another reason why brands are using Instagram Stories.
It is true indeed that your standard Instagram posts compete for a specific spot, Stories show up at the top of the feed. It comes with a colorful ring to show that a new story has been shared by your brand. Therefore, you can use Instagram to stay at the top of feeds and remember, for your audience or followers https://techycomp.com/.
5. Help in generating leads
As far as your IG following is concerned, it means increasing the number of your potential customers, i.e. lead generation, which means that you are just a step close to converting the leads to your loyal customers.
Even when your Instagram Stories stay for about 24 hours, the benefit is that not only your followers can view the content but also people who do not follow you. In simple words, IG Stories become more discoverable to make your presence felt on this photo-sharing social media platform. It means that you have loads of opportunities to place your brand in front of your target audience to convey your message in a different, unique way. This way, you can promote your products or services in a fun way to build user engagement.
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6. Make the most of Instagram Story ads
Now you can reap the maximum benefits of Instagram Story ads for your business page on this social platform. It will help you employ targeting and gain abilities to make your advertisements related to your targeted audience or followers.
Data shows that IG Story ads are usually exploited by businesses to gain clicks, conversions. If other brands can do it, you can do the same thing too. All you need to do is use Creative Hub, Ads Manager, or for that matter, API to run IG ads through Instagram Stories. Try running IG Story ads and you will benefit.
7. Get quick product or service feedback
Even when you haven’t launched your new products or services, use IG Stories and a little research to request your targeted audience for candid feedback. When you are unsure about your new product or service, go to IG Stories and ask your audience what they expect from your product or service. It is simply asking about customer likes, dislikes, and preferences. You can make the most out of question stickers and polls to initiate a conversation. In this age of stiff global competition, customer feedback is essential and you cannot ignore it at any cost.
Use Instagram Stories to incorporate more flexibility and freedom to your IG marketing for promoting your business, products, or services. Now that you know about the benefits of IG Story, make an informed decision when it comes to your social media marketing.