Over the past decade, podcasts have seen a meteoric rise in their popularity. Nearly 104 million people listen to podcasts every month, and about 68 million listen to them weekly. This is due to digital and mobile technology advancements and a shift from reading content to listening. Therefore, starting a podcast nowadays is more effortless and affordable. Visit https://melonapp.com/how-to-start-a-podcast/ for a complete guide to starting a podcast. Following are a couple of things you should consider before starting a podcast.
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1. Settle on a Niche
Every podcast has settled on a niche if you listen to the popular ones. It can be anything from sports to current affairs, or simply two friends, sitting and chatting. If you settle on a niche early on, it will help you create a suitable theme for the podcast and attract new listeners over time.
2. Understand the Audience
After a couple of episodes, your podcast will start to get some attention. This is where you have to judge your audience and their preferences. Read the comments and take all the feedback positively from your audience. If you produce content in line with your audience’s interests, then your podcast will be a hit in no time.
3. Arrange Proper Equipment
You don’t need to buy expensive equipment early on; normal ones will do the trick. If you can, then invest in a good quality microphone and a headset so your listeners can listen to you loud and clear. Afterward, invest in a mid-range computer that can handle small editing tasks. This will allow you to increase the quality of your podcasts. Also, don’t buy premium software initially; learn from free software and then buy one.
4. Decide a Format of the Podcast
The format is the key to attracting listeners and bringing in new ones. Therefore, decide the format and the podcast length early on. You don’t have to produce an hour-long podcast initially; just a 20-30 minute duration is enough. But the production and content quality has to be top-notch for listeners to take interest.
5. Choose a Popular Streaming Host
You need a popular streaming service to host your podcasts. There are several options, from paid to free services. If you are beginning, then try a free hosting service like Blybrry, Buzzsprout, or Podomatic. Once you build up your audience and the budget, shift to hosting services like iTunes or Spotify.
6. Study Analytics
Nearly all hosting services provide analytical data that can help you improve the podcasts. You can adjust your show timings, format, and length based on this analytical data.
7. Promote Your Podcasts
You can have the best content, equipment, format, and streaming service, but that doesn’t mean you don’t have to market your product. Affiliate your podcast with a website or a YouTube channel. Cut and edit the exciting bits from your podcast and share them on these social media platforms to get some extra attention.
Several people produce podcasts every day. This is also why there is real competition in this industry. However, following the pointers mentioned above will quickly give you a shot at making a name.