Social media trends keep changing every day, which means you have to revamp your marketing strategies with the passing time to effectively reach your target audience. Also, with so many social media platforms, it becomes more complicated as the same marketing strategy cannot work everywhere all the time. Here are some basic social media marketing tips to improve engagement in 2021.
1. Plan a Better Instagram Hashtag Strategy:
Instagram allows you to add 30 hashtags per post. Most users exhaust all hashtags to reach out to a maximum number of people. While doing so, they include a few hashtags not very closely relevant to the post’s meaning. Instead, create a hashtag strategy where you use only the ones really relevant to the content. Adding too many hashtags will only mean you are pursuing a diversified audience, which may dilute the meaning of the content.
2. Create More Video Content:
It is just basic knowledge in social media marketing that visual contents are more preferred by audiences. Especially video content, which is why YouTube is one of the top-most social media platforms streaming all kinds of video content. In fact, users shift to YouTube not just to learn something but for entertainment as well. You can use YouTube as your own music app or convert the videos to mp4 easily and save the file in your hard-drive using a YouTube to mp4 by just providing the URL of the YouTube video so that you can enjoy the content offline as well.
3. Publish Live Videos:
Live videos are known to be more effective nowadays only because it feels more organic to the audience and the people seem to enjoy the direct conversations with you. No addition of filters or edits makes it look real, and people love such content.
4. Create Paid Social Strategy Based on Organic Data:
Use analytics tools to evaluate the traffic coming from organic reach to define your paid social strategy. If your blog post is getting more traffic from Pinterest, run more ads on that platform to increase the traffic inflow.
5. Encourage Interaction:
Mechanically, if you are working towards increasing followings on any platform, it cannot take you much further. Audience look for really engaging content. Always remember to respond back to the comments, which will make them feel personally connected with you, which will only bring in more engagement.
6. Run A/B Testing on Facebook Ads:
Use Facebook Ad Manager to run spit tests. This will help you figure out the type of posts that do better, and you get a clear comparison that helps you strategize your marketing tactics further.
7. Use Sales Tactics to a Minimum:
Publishing content that only sells your business will not interest your audience in the long run. People look for content that keeps them hooked or helps them with their issues. Most people are not interested in engaging with a profile that only sells their products or business. Remember to post fewer sales content and more informative posts.
The Bottom Line:
Implementing these tips may not instantly bring you results, but you will see substantial growth in engagement with time. Remember to keep tweaking things if you do not get the desired results, as trial and error is the most important social media marketing strategy.