A logo is a single image that encapsulated your entire business. For this reason, you must get it right. No matter what your business is, you should aim for a logo that is classic, memorable, and, of course, eye-catching. Here are seven tips for achieving this.
1: Know the Brand
The first question you want to ask when designing a logo is “who is it for?” as this will help guide you when designing. Knowing the brand means knowing what they sell, what their message is, and who their target audience is.
2: Use the Right Equipment
Purchasing the right equipment should come before you delve into the design. You’ll need pencils, a sketchbook, and graphics software. You’ll benefit from creating your own stencils of the logo, too, so purchase high-quality mylar sheets. That way, you’ll have an easier time printing the logo onto multiple materials and surfaces. Remember, the higher quality the equipment, the easier time you’ll have designing and showcasing the logo.
3: Match the Color
Color is crucial when it comes to a logo. After all, you usually only get to choose one or two, and those shades must showcase what the brand is all about. If you think soft pinks are perfect for the brand, then don’t just choose the first pretty swatch you see – play around with different shades, match ones you wouldn’t usually put together, and find the perfect color that encapsulates the brand.
4: Less is More
A logo cannot tell the entire story of a business in one image, so don’t attempt that. Instead, focus on simplicity. The simpler, the better, as people will have an easier time remembering a striking, focused image over an overly detailed and confusing one. Remember – logos are often small.
5: Experiment with Fonts
You cannot overlook the choice of font. There are thousands of fonts out there (and you can even create your own), and while you cannot look at them all, you should take the time to choose the one that’s right for the logo. If you want the text on the logo to be read easily, it’s best to steer clear from overly squiggly, complicated fonts.
6: Voice the Brand in a Single Image
While you cannot say everything about the brand in a logo, you can show the brand’s message in a single color and a simple image. If it’s a cycling company, for example, then you might choose to outline the entire logo with a wheel. To get inspired, look at some of the most successful company’s logos and consider how they encapsulate the entire brand in one picture.
7: Follow the Basics
When it comes to creating a logo, it’s better to follow the tried and tested rules, so don’t push the boat out too far. Unfortunately, this doesn’t make the task any simpler, as you still need to come up with a unique logo that follows simple rules. To do this, follow a few different guides while playing with your creativity, and inspiration will likely hit you.