Perhaps, the most exciting part of online marketing is web design. It is where creative juices come out. Artists enjoy improving the aesthetic appeal of the website. However, appearance isn’t the only factor that contributes to how effective a website can be. Thinking is that it’s only about aesthetics is only one of the many mistakes people commit to designing a website. The good thing is with the aid of experts like New York City Web Design Company, it’s easier to spot these problems. Here are some other mistakes to avoid for the web design to be successful.
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Using too many elements
There’s nothing wrong with creating quality content to post on the website. It only becomes a significant issue if there are too many elements to deal with. People get overwhelmed with the information received and might decide to close the website. They can’t absorb everything at once. Organizing the website prevents this problem from happening.
Lack of a good call to action
It also helps to have an enticing call to action. When the user already explored the page, the next step is to leave information or buy products. The call to action will guide them to take the right step. The phrases shouldn’t be too long since they can be confusing. However, they should also contain clear information on what people will get if they decide to click the link. It’s also crucial to have a call to action that lives up to its promise. If the link didn’t redirect people to what they’re looking for, they might feel disappointed and decide to leave.
Lack of branding
Branding is the best way to stand out. Several companies compete for the attention of potential customers. Without a clear branding strategy, it would be difficult to survive the competition. When people want to buy something cheap, a different company can give it to them. If they want top quality, another company already took that lane. Failure to think of a strong brand will most likely hurt the efforts to be more visible online. The web design should focus on sending the same message. It makes people think about the company in the same light until they feel convinced to sign up abnd buy.
Poor SEO
Designing the website isn’t only about making it look good. It also involves the optimization of the right keyword. The content should revolve around keywords that will help the website move higher on search engines. These keywords should organically appear within the website. If the website creation didn’t consider SEO, it would be a total waste. Google won’t match the website with keywords.
Contact information isn’t in the right place
If users feel interested in what the company can offer, they will most likely send a message or call the hotline. Therefore, this information needs to be visible on the website. If possible, the contact information should appear on every landing page. It’s difficult to tell when the user will decide to connect with the company. If it happens, the contact information should be available right away. Apart from the bottom of the screen, there should also be a separate page containing only the contact details. Users shouldn’t bear the burden of locating the information since it’s time-consuming.
Slow loading time
When users find it hard to open the website, they will most likely close the page and look for a different option. No one is patient enough to wait if there are quicker choices available. The average waiting time for loading a page is only two seconds. If it takes longer, the user will stop caring. Improving the loading time is part of web design. It involves removing files that make the page heavier and for the loading time to slow down. Changing the host could also be an option if it’s the reason for the delay.
The loading time on mobile devices is also an important consideration. Since most people open the website through mobile devices, they will feel turned off if the page doesn’t load quickly.
Poor use of white space
White spaces aren’t to be afraid of. They play an essential role in web design. With the help of the white space, users can take a break from reading. As a result, they have time to grasp the previous information read. White spaces can also help highlight certain information. For instance, the link for the call to action will only have white space in its surrounding. There’s nothing else that will obstruct the view. It gives them an opportunity to consider clicking the link.
Terrible images
No one wants to view a website with poor quality images. They don’t attract attention at all. They also distract the users. Using stock photos is a terrible idea too. They’re too generic. No one can relate to these pictures. The people on the images might not even look anything like the target audience. Instead of considering the products, the potential buyers will walk away.
The key is to use pictures with real models using the products and services offered by the company. It also helps if they look like the target demographic group. When potential buyers can relate to these images, they will feel like the company is talking to them directly. It’s only a matter of time before they decide to buy.
Get help from a web design company
Avoiding these mistakes isn’t easy. There are lots of rules to consider. The good thing is that with the expertise of companies like New York City Web Design Company, standing out becomes easier. These experts understand what it takes to have a stunning website that people will appreciate.
The web design company might require payments, but it would be worth the price. Once the company sees the results of the web design services, everything will pay off. It’s even better if these experts’ services could lead to an increase in customers and profits. It could take a while for the results to show, but it’s worth the wait.