Every business starts with the aim of earning profits, and it is possible only when it brings more and more customers. There is no denying that fashion is a competitive industry, and to make your brand stand out from the rest, you need to create a great line sheet. A line sheet is a sales tool used by brands and designers to present their product mix to the wholesale buyers. It contains images and texts so that the buyer can take a look at them to decide whether or not to buy it.
A line sheet is an important part of the wholesale business. It includes key information about the product, wholesale prices, retail prices, and shipping. You are in the wholesale business and want to showcase your product line to potential buyers. Would you show them each and every product that you have in the product line? Of course not! It is not possible to show every product to potential clients.
A line sheet comes in handy when you are going to a trade show or reaching out to stores directly. It enables you to gather all the product information in one place, which makes it easy for the clients to make purchases at a glance. It is important to understand the difference between a catalog and a line sheet. In a catalog, you can include lifestyle imagery and long descriptions. But in a line sheet, you need to be as precise as possible.
Line sheets might loo old school, but the fact is they play a vital role in bringing more and more customers. No matter you own an online store or running a physical business, you need to showcase your wholesale product line to potential customers. If you think that your business does not really need a line sheet, then you need to rethink it again. A well-crafted line sheet helps you convince the potential buyers to make purchases. It creates a great first impression on the clients, and they decide to buy your products at a glance.
The advantage of having a line sheet is that whenever you find a potential customer, just print it out or send it through email. He would take a look at your product mix and place an order. Things become pretty easy when you have a line sheet ready.
Historically, line sheets come from the fashion industry, but now they have spread out from their origin in fashion to encompass a product-oriented wholesale industry.
Creating a line sheet is not that easy as you have to use fewer words to describe everything clearly. You cannot use long paragraphs for details. You cannot use lifestyle imagery in a line sheet. Keep it for your catalog or look book. A line sheet must contain all the necessary information that a buyer needs to review before placing an order. You can say that a line sheet is a document that makes the buying process easy both for the business and clients.
Now comes the question of how you can create a great line sheet. If you do not have any knowledge about what information you should include in the sheet, you can download the wholesale line sheet sample.
The following are a few steps involved in making a great line sheet for your wholesale business:
In the first step of a line sheet creation, you need to include the general information. Your contact information should be easily identifiable at the top of the line sheet. Include your business name and logo, email address, phone number, and contact name in the sheet. Bear in mind that the buyer does not have time to search through the information to find your contact details, so make them visible by writing them at the top of the line sheet. If your contact details are not correct or are unclear, they could cost you a sale.
in the next step, you have to include all the details about the products available for sale. Do not miss any important details here. Make sure everything is clear so that the buyer could decide at a glance whether or not to place an order. Well, your goal is to create a line sheet that is effective enough to make buyers place an order.
The potential buyers are investing their money, so they want to be sure that the products they are buying are worth it. They want to take a look at what products you are selling. So choose the high-quality images. The buyer could easily get carried away with the fancy images, so make sure you use simple yet quality images. Use products with neutral a light background.
You should not skip even minor details in a line sheet, but it does not mean that you can write everything in it. A line sheet must contain relevant information only, no-nonsense at all.
Under the product image, you should include a small table of information that includes:
Include all these details in the line sheet as it is important for the buyer to know these details.
It is also another important section of the line sheet which contains information about shipping policy, returns and lead time, etc.
The buyer will want to know which is your preferred shipping company. He wants to know who will pay the shipping cost. Would you cover the shipping expenses, or the buyer has to pay them? Include all these details in a line sheet so that the buyers do not need to make a call to ask you about these things.
It is also important to talk about the return policy to the buyer. DO you accept returns? What if the products get damaged during transit? What if the buyer wants to return products for a reason other than the damage? You should include all these details on the line sheet. But remember, be precise while including all these details.
How much time do you take for production? How long it takes to deliver the order? It is necessary to add these details in the line sheet so that the buyer can decide if it is worth placing an order or not.
Step 5: Payment options
It is important to tell customers about the payment methods you accept. Tell him in the lien sheet if you accept payment through credit card/PayPal, etc.? Make the payment terms crystal clear to avoid any miscommunication.
You would not be selling the same items for the rest of your life. You would add some new products to your mix too. Since the products and prices change frequently, you should state an expiry date for the information you provide in a line sheet. It will help you avoid miscommunication in the future.
Line sheets are an integral part of a fashion brand. It helps them upscale their business efforts. A line sheet comes in handy when you are going to a trade show. It allows you to present your product mix in the best possible manner.
Every product-oriented wholesale business needs a line sheet to showcase its products to potential customers. Since it contains all the key information about the product, the buyer, at a glance, comes to know what he needs to submit an order quickly and efficiently.
Now you understand what type of information you need to include in a line sheet. But still, there would be a few things that might be confusing you, especially when you are making a line sheet for the first time. We are here to make things easier for you so let’s take a look below at a few tips that can help you create a great wholesale line sheet for your brand:
A lien sheet is a document that contains all the key information about your product mix. So, it should be as precise as possible. It must not contain any irrelevant information as the buyer does not have time to go through the long paragraphs. The less is more. You should try to make a one-page line sheet. It should not exceed more than two pages.
What is the best format? Well, the PDF version of a line sheet is most buyer-friendly. The reason is that it is easy to print out to send it to the buyers. Also, you can easily send it through email to potential customers.
Include quality images in the line sheet. Use the best images of the products, but do not get fancy at all. If you are in the fashion industry, then you should take pictures of the garments on a mannequin. The background of the image should be light. The colored background would divert the attention of the buyer. So, use a simple and neutral background.
Again, a line sheet is a one-page document, so you need to be as precise as possible. You cannot use long paragraphs to explain something. You cannot include an “about us” page as the buyer is not interested in your brand story. If you want to tell your brand story, then use a few words. But do not include the “about us” page in your line sheet.
Moreover, you should not include lifestyle imagery in a line sheet. Keep it for your look book or catalog. The key to making a great line sheet is to be as clear and precise as possible.
One of the biggest mistakes the brands commit is using the same line sheet for every deal. It is highly important to understand that you cannot use the same line sheet everywhere. For example, if you are going to a trade show, then your line sheet does not bear the responsibility of selling the products. The buyer would visit your booth only.
But when you are reading out to a store, your line sheet will represent your product mix. It must contain all the information the buyer needs to take a look at before placing an order.
If you have a client that desperately wants to expand his store, then you have a great opportunity to sell your products. Create a sell sheet for him and highlight your top picks. Create a great line sheet just for him. You can create a customize line sheet every time when you see a potential customer that you thin would place an order.
No matter you are already in the wholesale industry or new to the business, a line sheet can help you get more clients and earn more profits. A well-crafted line sheet leaves a great impression on the clients. It helps you convince them to place an order. Make sure all the information is present in the line sheet that can make the buying process easy.
You need to be very careful while setting the retail and wholesale prices in a line sheet. Your aim is to earn profits, and if you do not set the prices correctly, you may have to bear the loss.
So, use quality images, choose the font that goes well with the images, and set the prices carefully while making a line sheet. Think from a buyer’s perspective as it will help you add relevant information.
A line sheet that looks aesthetically pleasant grabs the buyer’s attention immediately. On the other hand, the buyer would not waste his time looking at a disorganized line sheet. Do not make him search for anything and choose a great layout for the sheet.
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