A Complete Guide for Retailers and Brands to Virtual Fitting Rooms

Shopping online has never been more popular. According to Statista, yearly eCommerce sales will reach $6.5 trillion by 2023. However, this does not imply that internet purchasing is without its difficulties. The garment business, for example, must cope with the expense and inconvenience of returns, and virtual fitting rooms might be the answer.

What Exactly Is a Virtual Fitting Room?

A virtual dressing room may assist you in visualizing how a piece of apparel will seem on their bodies. It not only resolves size concerns but also assists buyers in determining whether an item’s color, pattern, or fit is appropriate for their style and look. These virtual fitting rooms combine virtual reality, augmented reality, and artificial intelligence.

Customers utilize a live video feed of themselves to use a virtual fitting room. They give camera access, and the tech fashion solution covers apparel and accessories. The camera will scan their face in the frame to arrange items accurately. 

What Is the Process of Virtual Fitting Room Technology?

Most virtual fitting rooms employ augmented reality, such as cameras that scan your body to build a 360-degree 3D model. Others are driven by artificial intelligence and construct full-body 3D models of each shopper using algorithms and machine learning. Others utilize RFID or radio frequency identification (RFID) for scanning things brought to a virtual fitting room and overlay them on a 3D model so the consumer can see what the items look like without putting them on.

The tech fashion that powers the virtual room includes:

AR stands for Augmented reality.

Augmented reality improves the actual environment by superimposing virtual components such as digital cosmetics, clothes, or shoes on realistic items or persons. This overlay appears on LCD panels, which reflect pictures to consumers.

Artificial Intelligence.

AI mimics human intellect in a variety of ways. As it is used in everything from image identification to machine learning, AI is seen as critical to the success of many virtual fitting rooms. Form-fitting algorithms are artificial intelligence that can accurately represent a customer’s body. To match the garments to the individual, these algorithms employ information obtained from consumers and goods. 

Cameras

Many virtual fitting rooms include depth-sensing cameras (either on phones or as independent devices) to generate a 3D reconstruction capable of measuring depth and distance. Cameras, such as the Microsoft Kinect (used in Xboxes), may also operate systems by physical movements and vocal instructions.

Detection and Ranging of Light

Light Detection and Ranging (lidar) is a remote sensing technique that measures the depth and distance between objects using light reflected from lasers. This is utilised in autonomous vehicle technology to assist automobiles in traversing the road, but it may also help buyers decide how items fit more precisely in fitting rooms.

Bottom Line

In an increasingly competitive environment, merchants must play every available card to remain ahead of the competition. Virtual fitting rooms are creative and entertaining choices for shops looking to gain a competitive advantage.