A Fancy Looking Website, Alone, Just Won’t Cut It Anymore

Each month, the number of visitors that your website receives should increase in line with the projections that you’ve carefully worked out in your online marketing strategy. If your plans are executed properly, with the right tools, then you should receive a larger number of visitors each month and a larger number of people converting from visitors to buyers. If you’ve really nailed it, then some of those buyers should be people returning for a second, third or even a fourth time, if the stats aren’t improving each month, then you should consider checking out the following;

Review your current online marketing management process

To be most successful, when you start working on your online marketing strategy, then you should have regular focus meetings to assess everything, and make sure that everybody understands what’s going on. Everyone involved will also need to know where you are headed in terms of progress so that the areas that require some change can be more easily highlighted.

As you no doubt already know, there will always be room for improvement, it is best though, to make small changes. Sometimes, in more than one area, many experts say that processes and procedures are best adjusted in small increments and, at the same time, in order to ensure maximum impact.

The ripple effects

According to a leading Digital Marketing Agency in Bangkok, small tweaks that are applied equally across the various areas of your strategy will be more productive than focusing on one really important area, and making big ‘drastic’ changes that affect the way in which that particular component works entirely. That ‘drastic’ change will absolutely, ‘in the world of online digital marketing’ have a knock-on, ripple effect, similar to what to see when a raindrop lands in a pool of water on the ground.

Thankfully, with the use of powerful data that is generated on the back of ‘clicked links, activity and screen time’, you should be able to see pretty clearly which areas of your strategy need tweaking where the issue is coming from. With the correct software solution, you should be able to get specific, detailed information regarding what changes you need to implement.

Areas of change – examples

Site traffic – you may already know that, with the correct kit, and people, you should be able to record things like ‘clicks on links’ which includes blogs and, how the visitor of your site arrived there at the particular page that they are on.

You can ease it, but don’t take your foot off the gas

As time passes, and as the various components of your marketing strategy become more self-sufficient, then you could change your regular meetings to quarterly or, even, to mid-year with a 6 monthly review twice a year. However, if things are working well, sure, you can take a step back a little, but you must stay on top of the review because, the marketing and tech industry are probably the fastest growing areas of business and, the last thing you’d want is to be left behind.

Keep one foot on the ground

Eventually, you could put your feet up, take a much-needed back seat and let others run your strategies for you, most consultants are very reasonably priced and will only consult with you, when you ask them to. However, you will still want to be involved, and receive e-reports where possible. Keeping your eye on the situation is critical because, many people found that whilst their online marketing team were really good at putting together a snazzy looking website, they weren’t as successful in turning that traffic into sales.

The total package

You might start off with a more conservative package however, when you are ready you should really make sure that your ‘total package’ includes and covers the following areas; SEO – AdWords – social media – Website Reputation Management – CRO – Email Marketing – SEO/AdWords – Link building – Keyword research – Website optimisation and development – Social media advertising – Content marketing.

There are many areas of digital marketing that make up the ‘total package’ it can be too much for most businesses to keep in house, so, you might want to consider the idea of using an external management team, it will likely be a better financial decision for you, and your business.