Many small business owners hear about the importance of having an SEO programme in Malaysia without really understanding why it’s so important. They resist the pleas to partner with an SEO agency after just spending good money on setting up a website with all of their company’s products on display. They’ve paid for an ecommerce platform as buying online seems to be a trend nowadays.
They question why a brand would need to partner with a search engine optimisation agency when its website has just been launched. They figure that surely a brand-new website would already be optimised, wouldn’t it?
The Importance of Relevant Keywords
There may exist a point in time when a website’s owners can truly say that their site is fully optimised. But it’s a fleeting moment that’s gone when the first user starts looking for products that are listed on the site.
The user enters specific words that describe the products they’re looking for. These are called ‘keywords’, and they’re much more important than simple descriptions.
An experienced SEO agency pays a vast amount of attention to keywords. Keywords are so important to how Google works that they rank keywords the same way they rank websites. Part of an SEO programme is engaging in content marketing.
Content marketing uses relevant keywords to boost the ranking of the site they appear in. Every time a competing website generates significantly more traffic than your site, their site ranking begins to climb higher than your own. If you have partnered with an experienced and on the ball SEO agency, they’ve noticed the ranking movement and are taking steps to counteract it.
By replacing the existing content on your site with new content that contains the highest-ranking keywords at the moment, they can effectively neutralise the movement and regain the same level in the rankings. But the quality of the new content matters also. If the new content is particularly informative and relative to the industry and product sector, Google rewards you for it by adding several points to your ranking.
Keywords Constantly Change in Ranking
Brands doing most of their business online need to partner with the best SEO agencies because keywords, like practically every other facet of online marketing, can change rankings at the drop of a hat. If a new or improved product comes on the market and everyone is looking to see which company has it, this sudden input can change the rankings of the keywords, sometimes drastically.
This can be why a competitor you’ve never heard of can suddenly appear at the top of the rankings, and why partnering with a diligent and experienced SEO agency is so important.
The agency will be able to quickly change the content to reflect the new most relevant keywords, and your site ranking will be preserved or improved by the new content.
To learn more about the many necessary tasks performed by SEO agencies, please get in touch with Primal, an award-winning SEO agency in Malaysia. We can help increase the awareness of your brand name.