AI Options: 5 Ways You Can Bring Artificial Intelligence Into Your Business Today

The idea of artificial intelligence (AI) isn’t new, but in recent years, its application in business has increased, triggering the 4th Industrial Revolution. It’s not surprising that AI is finding its way into the workplace – it helps humans be more efficient, allowing us to make decisions faster and more accurately than before. Even less surprising is the number of ways it can be used to make our work lives easier. Let’s take a look…

1. AI and Accounting

Accounting necessarily entails a raft of repetitive tasks, such as inputting data, reconciling accounts, categorizing transactions, and more. These repetitive activities take up a lot of time and can be stressful for the people in charge of their completion. With artificial intelligence applications like accounts payable automation, these tasks can be done quickly and without the risk of human error, saving time and mental anguish and freeing up your accountant for more valuable tasks.

2. AI and Sales

Companies that embrace AI to boost sales often see an immediate increase in their bottom line. A big part of sales is predicting which prospects are more likely to convert. This can be a tricky task, but with AI on your side, you can make astonishingly accurate algorithmic forecasts based on a client’s history and online interactions. 

AI can also be used to reach out to potential and current clients via chatbots and automated emails. These interactions give customers immediate access to the business and can be tailored to provide personalized service along the way.

3. AI and Marketing

Artificial intelligence has upped the marketing game tenfold. Using AI, marketing personnel can gain deeper insight into their target audiences. The data collected by AI can then be used to improve conversion rates and reduce a marketing team’s workload. 

AI has many applications in marketing, including:

• Better website experience through intelligent personalization;
• Targeted advertising based on AI analytics such as customer location, demographics, interaction with the website, and their device;
• Tailored push notifications;
• Using image recognition to scour the internet for pertinent images and videos that can be targeted for brand awareness;
• Deploying SEO automation to identify keywords and competition tactics to improve search engine rankings.

4. AI and Customer Service

A major aspect of business success is providing great customer service. Providing the type of support customers expect can be time-consuming and difficult, especially for smaller businesses with limited resources. 

AI adds an extra element of customer support via chatbots and voice bots that ensure customers receive timely responses to their queries and problems without taxing employees with unnecessary interactions. These and other forms of Robotics Process Automation (RPA) are capable of detecting the seriousness of a situation and taking the appropriate action based on their programming.

5. AI and Human Resources

Since the COVID-19 pandemic, the way people work has changed, making the human resources department a drastically different place. Many of today’s employees are virtual, making AI an integral part of HR. With AI applications, HR managers can analyze applicant profiles to determine their fit and proper placement within the company. 

As stated earlier, AI has revolutionized the business industry and will continue to do so with better and faster applications in the coming years. AI saves time, increases productivity, and improves the customer experience. It also cuts down on errors and predicts issues before they become major problems. 

It’s no wonder businesses of all kinds are embracing artificial intelligence to save money and grow at the same time. Without a doubt, companies that implement AI applications across the board will reap its benefits and stand out as leaders in their industries.