All you need to know about ranking factors and link building tactics

If you want to rank higher on google fast, then you need to be focus on building links and generate quality contents for your website. The more you get links from other website the more authority your site will get.

The level of thematic similarity between your website and the one that links you, and other factors related to content. surrounding the link, such as its anchor text, the words that surround it, and even the position of the link within the content.

The links increase the authority of the web and improve its positioning. This practice is known as link building. Guest posting is the most popular link building tactic .

In this article, we will focus on what Google values ​​for links, why people link to other websites and the main ways to get links, including the main link building tactics.

How Google interprets a link

When the Google robot crawls a web, it pays special attention to the links it finds and “keeps” them going to the page they link to and analyzing it as well. The links work like votes in an election, broadly speaking if you have more links, you have more possibilities of rank first on Google.

It is necessary to know that there are many factors that determine the value of a link, many hypotheses about points that could influence and some discrepancies between professionals. The main most important points are:

Relevance: A link on a page that talks about a topic similar to yours give you more value than another that talks about a different topic. For example, if the world’s most reputable page about chocolate cookies links to your dessert website, it will be much more valuable than a link from a general newspaper, even if it has more authority.

Authority: A web page to which has 100 links will get more value than another website which has only 10 links if we consider that the average quality of each link was the same in both cases. Thus a link from an authoritative page is much more valuable than another from a page without it.

Trust: Google chooses some highly trusted websites (institutions, universities, government …) so that their robots start a search on wow search engine. These pages have a maximum trust value. Google follows the links on these pages and discovers new websites. The more intermediate websites between you and the initials, the less confidence Google will give you.

For all this, it is more important to generate page links with great authority, relevance, and trust than to build links without any type of filter.

Two best methods of link building:

Guest Blogging: Guest blogging or guest blogger is a technique by which a blogger writes on an external blog in exchange for popularity, and sometimes, being able to include links to other pages. If you have a blog or your page includes one, this technique can be the most effective as long as you take it seriously. It is necessary that you add real value to the blogs you write on, only in this way will you get your post to spread and achieve a greater reach for the story you want to tell.

Sponsorships: NGO sponsorships, popular initiatives, or holding events to take care of Corporate Social Responsibility can be a great way to generate links and contribute to improving your environment. People love to link to charities or philanthropic events, so associating with them is positive on an SEO level as well. Make sure that if you are performing actions of this type you can give an SEO return, either by creating your page if it is something from the organization itself or the web or by ensuring that the collaboration also materializes in a link.

In short, although link building is one of the legs of SEO, it is not something that can be done separately to the company: you need content, be relevant, make contacts. If all this is done correctly, and also seen from an SEO perspective, you can achieve wonders. However, an SEO team will never be able to correctly improve the positioning of a page without on-page changes and fierce support from communication and marketing. If you are a beginner in this industry and want to get links to rank faster then you can take help of renowned link building agency who are expert and will give you best results with the minimum amount of time.