Facebook & Google are two popular advertising networks out there. Even though Google is the search engine & Facebook is the social media channel, they both provide effective and cost-efficient advertising methods that allow businesses to sell much more than ever before. Also, both are the best advertising methods online, and one is better than the other depending on the business, target audience, and goals. Let us find out?
What’re the Facebook Ads?
We all know that Facebook is a powerful social media network for individuals & businesses alike, and over 1.6 billion active people all over the world are connected to the small business run on Facebook. Facebook advertising involves creating & running ad campaigns by using the Facebook Ads Manager tool for reaching the target audience that is based on the profile data, location, as well as demographics. Besides this, you can select where you want to run the ads, Facebook, Messenger, Instagram, or Audience Network and target device type (desktop or mobile). It allows you to track & analyze your ad campaign performance in proper line with the business needs.
The Facebook Ads are quite effective in increasing brand awareness & engagement, producing leads, driving more traffic to the website, increasing your content reach, and also creating awareness for the upcoming events.
What’s Google advertising?
Google is a paid advertising system that enables brands to amplify the messaging throughout their Google network. This includes more than 2 million sites on the display network, on the search network, results pages of over 3.5 billion everyday searches.
When you are creating the ad, to “win” Google Ads auctions & see the ad appear for keywords you select, you have to optimize the Quality Score & bid amount. For better ad positioning, you must optimize the bid amount & maintain a high-Quality Score.
Google Ads and Facebook Ads – How It Works?
Let us check out some major difference between both Facebook Ads & Google Ads right here! The primary difference is how the products or services are displayed to your consumers. The best part about the Facebook ads are they will show your ad content to your users that they find are interested in your product or service, but it is not the same with Google ads as they show relevant ads. To understand in the easy term, Facebook generally focuses on brand outreach, whereas Google focuses on lead conversion.
Mainly text-based, such ads are aimed at showing the most relevant promoted results to the users, which will help them in the search further. When the campaigns are properly set up, the ads enter the bidding round with the advertisers who have chosen the same keywords. Finally, Google can show an ad that has the highest bid & with the most relevant content. There are plenty of tools that Google offers to set up the campaigns however these are basics you have to know. Thus, we conclude that Facebook ads are a bit more cost-effective compared to Google ads and can convert higher leads.