There are two ways to go about your company’s b2b incentive program. You can either;
- Do it yourself or
- Outsource to a reputable platform.
In most cases, outsourcing has proven to be efficient as it allows you to focus on the core of your business while you leave your b2b incentive program in the hands of competent hands.
But how would you choose the right hands to help you with your incentive program? That’s what you are about to discover in this post.
How to choose the right platform for your b2b loyalty program
Look at what other companies are doing
How are your competitors handling their b2b loyalty program initiative if they have any. Make findings to know whether they are doing it themselves or they are using others for the task. And what results are they achieving? How are customers talking about their initiative? What is it ?
Knowing what your competition is a great way to start your search.
What goal are you trying to achieve?
Prepare a well structured document on why you are trying to implement a loyalty program. What are you seeking to do via this program? Is it to improve repeated purchases by exisiting customers? To attract new customers? Or to imcrease the quality and quantity of user generated content online and offline? Or all of the above.
You are not going to narrate all of this by mouth to your ally, let it be in writing
Receive applications from a number of platforms
Receive quote and set meetings with various interested candidates. Don’t limit yourself to one option. Be open to as many as possible. I think around 5 is adequate. And if there is a particular organziation you are interested in working with. Send an official letter of intent to the team requesting for their quote and application.
Look beyond the application
B2b customer loyalty programs are not only expensive. They say a lot about your company’s culture so you want to look beyond what the applicants are saying in their application to you. Look into their past projects, and check if they actually delivered on the promises they made to the companyies involved.
Pay careful attention to whom they have worked with in the past and the results they achieved. But don’t put too much focus on this too.
Ask for references
Consider doing an investigation and asking for verfications from companies they have worked with in the past. It is always safe to play safe, right?
Consider other factors like…
Before making a choice, look at whose strategy feels right to you amongst the applicants. You may also want to choose those that have favorable payment conditions, among others. But pay close attention to the strategy before any other thing!
