The reason why geofencing is one of the most popular marketing strategies is because of its effectiveness. Many businesses now add geofencing marketing to their plan because this particular strategy could even reduce the cost of their digital marketing budget. From its origin, Geofencing has two elements that are geo (earth) and fence. Imagine if you have this ‘earth fence’ form, which allows you to erect fences anywhere in the world, and be able to detect anyone who has entered the boundary of the area that you have fenced off. You can easily get this style, and you can use it to benefit your business. The analogy has been successfully adopted by mobile technology by creating the geofencing concept. Therefore the true meaning of “geofencing”, is a virtual fence that surrounds a geographical area.
Establishing this perimeter and connecting it to a mobile device, will give you the ability like the “Earth Fence” platform above. You can find out when and where people have entered or left the location that you specified. For most SMEs, the information you get can be used to send a push notification or active notifications. With a variety of purposes, including Increasing customer service, attracting customers to go to business, inviting customers to shop, giving gifts to customers, etc. An ‘Earth Fence’ or geofence can be established anywhere in this part of the world. There are no restrictions on area and distance. You can fence off entire areas, entire islands, or just along the protocol road that crosses the front of your business. This using GPS technology that is very sensitive and that’s why Geofencing can also be used to form the perimeter of very large and small areas.
Geofencing will trigger push notification that can be used for several other purposes as well. Geofencing can be used for many business types because the message delivered by the push notification can be an address, twitter, Facebook or website or even video. The great and latest technology that is very cheap and easy to be accessed even by SMEs. What and how to use it, is only limited by your creativity and imagination. This method does not need a set with a firm limit. You can adjust the shape of Geofencing, whether it’s a triangle, or follow the district boundaries, or even the rectangle that surrounds the sidewalk in front of you. You could arrange it.
Geofencing can be used to lead buyers and increase the customer flow to your business. This certainly benefits you. But you also have to note, that the customer is still the king. Geofencing should be used to improve their experience and provide an added value. Or this method will not be useful at all.
One of the most common questions at the beginning of using geofencing marketing strategy is “How much does it cost?”. It is very reasonable to ask about geofencing marketing costs because you want this marketing strategy is successful in terms of effectiveness and cost. However, to produce a good return on investment, several things need to be considered. One of the issued budgets is wasted or unexpected results. Firstly, you need to determine the mission or target results to be achieved. You need to know the purpose of the marketing application. A direct response such as increased lead sales or increased progress. Or for branding, increased engagement or interaction, the amount of advertising reach, and so on. Then how big is the number expected in a certain period? The more specific you can determine it the better.
