Best CRM Software and Tools for 2021
The world is now a digital hub of technology and artificial intelligence. Each day gives birth to innovations and technological advancements. It has become apparent that we have to try and match our pace with the digital world.
Businesses have realized the importance of deploying technology and the internet as an integral part of the internal infrastructure. The organizations are emphasizing more on providing customers a more personalized experience using various AI tools and software.
What is a CRM Software?
Customer Relationship Management Software is a digitalized way to manage your past, present, and prospective clientele efficiently. This software was developed to manage, organize, track and record interactions between the business and its current and potential clients.
It aims at building, managing, and maintaining profitable relationships with the customers using low cost and high efficiency.
Which CRM Tool is the Best?
Recently, there have been many new CRM software available in the market. Choosing among this huge number of available options can be overwhelming for a newbie. We have tried our best to put together information that will enable you to make an informed decision as to which software meets your organizational needs.
One of the best tools that have become excessively popular among various big and small enterprises is PipeDrive. It was designed and built for minimum input and maximum output. It is a cloud-based tool that was solely developed, keeping the salespeople in mind. It is a relatively simplified tool that is user-friendly and very easy to use.
Another appealing feature of this tool is that they provide a free trial offer. Once clients get the hang of it, they end up purchasing the whole deal. They have different package offers that are reasonable in price. You can also avail of a substantial discount using the Pipedrive Promo Code.
Some top features of this tool are:
- It has good sales pipelines, email integration, and tracking options
- It provides goal setting, reporting, and reviewing progress
- It gives access to contact history, API, and mobile app
- It is a cloud-based tool that allows map integration, data import and export, and email tracking
Benefits of CRM System
CRM provides business organizations with a central pool of customer data. This ensures the security and scaling of customer interactions. A few advantages of incorporating this system include:
- Low cost– These systems are extremely cost-effective and provide an even greater financial benefit in the long run. It reduces cost and manual effort significantly.
- Increases team collaboration– CRM supports cross-functionality, and with all your data in one place, there is naturally a better workflow, team collaboration, and increased efficiency. If it is a cloud-based tool, then it is always up to date and can be accessed by any of your team members for decision making. Some CRM platforms come with built-in collaborative tools that allow multiple members of a team to work on a file simultaneously.
- Customer retention– It is essential for every business to maintain customer loyalty to encourage them to repeat business. CRM manages customer data, which may include the tiniest details like user behavior to provide services according to the customers’ needs. This reduces customer dissatisfaction by addressing the issue before it becomes a problem.
- Increased sales– It helps to establish sequential sales processes that employees can rely on and also can be worked at if any issue arises. A CRM tool can help you to streamline your sales process, make sales pipelines, automate key tasks, and maintains a centralized data pool that can be analyzed. This increases productivity and customer satisfaction.
- Automated data entry- CRM allows for information to be collected and amassed automatically within the system. The sales representatives need to update all the stages initially, but after that, the system takes care of the remaining procedures like weighting, summation, and visualization.
The Takeaway
While all business organizations benefit from CRM software, those that have sales or marketing teams are bound to gain more from this powerful tool. Needless to say, the choice of deploying a certain software, strategy, or tool is entirely dependent on the nature, size, and workflow of your business processes.
The solution that may work for others might and might not work for you. Keep trying and exploring new technological tools until you find the perfect mix that helps boost your business.
