“The great thing about Digital Marketing, Ingenuity and creativity can always win over big marketing budgets.”
- Ann Smarty, Brand Manager at Internet Marketing Ninjas.
Can you name just one discipline or industry that sees changes faster than digital marketing?
It is the technology and the momentum of interaction that fuels the way digital marketing is changing. No matter what your sector or industry is, embracing emerging technologies like digital marketing is crucial to thriving on the present commercial battlefield. Investing ample money, time, and energy into excellent digital marketing strategies can prove to be a wise move for making your business reach desirable heights.
Today companies are investing in digital marketing because they get more potential traffic to their website, eventually increasing returns over investment or ROI. Furthermore, the number of people spending time over the Internet is drastically increasing, thereby increasing the probability of gaining better SERPs and even better user experience.
For driving sales, the best way is to directly interact with your customers, and digital marketing via social media is the best way to do that. With so many factors related to digital marketing strategies influencing business, every company finds it crucial to invest in the same.
As long as there are businesses, digital marketing is going to stay. This makes you realize the benefits of making a career in Digital Marketing. This article will help you know how investing your time and money in taking up the Digital Marketing course is a rewarding and wise move.
Digital Marketing as a Career
As of now, Digital Marketing is considered as a field that is changing and growing most rapidly. It is the way that marketers try new strategies to stay ahead of the curve.
There is a massive and ever-growing demand for digital marketers with skills that are finely tuned. Digital marketing jobs are available in almost every sector or industry. Generally, you can enter into the field of digital marketing with very limited knowledge and experience as prerequisites and that too at a low cost of entry.
The best thing about making a career in Digital Marketing is excellent salaries and perks. The average annual salary of a digital marketing professional may range between $73,000 to $114,000, as reported in Indeed.com.
Digital Marketing is a field that is very innovative and new techniques come out daily in the same. This makes various roles come under its roof. You get many options to choose from as a digital marketer, according to the area of your interest and the knowledge you acquire.
The various job roles that come under digital marketing are:
- SEO Manager
- Content Marketer
- Digital Marketing manager
- Search Engine Optimizer or SEO Executive.
- Email marketer
- Social Media Marketing Expert
- Affiliate marketing leader
- SEM (Search Engine Manager)/PPC (Pay Per Click) experts
Since a career in Digital Marketing is innovative and dynamic, you might wonder if anyone, rather any marketing professional can learn digital marketing or not. To answer this, below are the ways how to get into digital marketing.
Is Digital Marketing Suitable for any Marketing Professional?
Digital marketing has set a benchmark in marketing trends. Whether you are a marketer, engineer, student, housewife, entrepreneur, or anything, everyone should understand the need of learning this revolutionary trend. Here we will discuss how Digital Marketing is a universal trend and any marketing pro can/should learn it.
Digital marketing is a term referred to as the process of promoting and marketing businesses on digital platforms or channels, over the Internet. This is a non-technical field and can be easily learned by everyone. Since digital marketing has become crucial for every sector, as a marketer, it becomes easy for you to choose from the industry of your interest.
Moreover, the companies are looking for candidates who are skilled in using digital channels. Marketing professionals who generally hold a BBA or MBA degree, or work as sales professionals, business development executives, or any other position in the marketing area can benefit from the courses in digital marketing. Marketing professionals should no longer consider digital marketing as something that they can take over later. It is now that digital marketing is growing exponentially, and if you wish to make your business thriving, DM is inevitable.
In order to survive in the world that is seeing an era of digitization, marketing professionals essentially require learning the concepts and techniques used in digital marketing. Of course, there are options that you can choose from, as per your interest, such as blogging, email marketing, social media marketing, and can even move towards SEO, SEM/PPC, and many more.
On the second note, companies are inclining more towards digitalization, thereby creating millions of jobs by 2020, which creates a plethora of opportunities specifically for the marketing pros.
The Future of Digital Marketing
People today are so addicted to using their smartphones or other similar gadgets, that they don’t move around without it. Every task is performed online, like shopping, gaming, and even ordering food.
No matter how potential your product or service is, if you don’t follow proper marketing strategies, your product is not going to see the desired success. With more and more people going online, digital marketing has the potential to write the success story for your business, products, or services.
With the growing size of the market, it is evident that there are many career opportunities that are blooming around in every sector across the globe. Moreover, the way people interact with their brand or their service providers and their real-time conversations through digital channels is changing the nature of marketing.
Consider a survey that states by 2020, it is anticipated that 2 million digital jobs would be there in the U.K. alone. So you can think about how many opportunities would be available worldwide.
By now, it is clear that digital marketing is one of the hottest careers with a lot of options to choose from and a really innovative field. Being a non-technical field, digital marketing is for everyone that doesn’t require any prerequisites.
To start your career in digital marketing, the best way is to take up an online training course, get certified. Getting certification added to your resume definitely keeps you ahead of other similar candidates. All you need is to get yourself registered in an online training institute. Go ahead! And launch your career.