There are a bunch of clever web design techniques that you might be able to take advantage of to impress your customers. If you are not super familiar with clever web design techniques, then you will have the opportunity to learn about several different ways to be innovative and creative when progressing through a web design project.
If you are planning on working on your web design project without outsourcing your resources with a professional web design firm, then you are going to really need to understand the different ways that you can engage with your customers.
This in-depth guide will provide you with several key tips to ensure that you understand everything about these key web design techniques so that you can begin implementing them into your very own web design project.
Design Your Website for Mobile Smartphones
There’s a pretty solid chance that your website will be accessed by a large percentage of mobile phones. Nearly everyone has a smartphone and many people use their smartphone as their primary method of navigating the internet.
With that being said, you need to make sure that your web design project is optimized for mobile devices and smartphones. This should also include tablets and other similar mobile devices that might not be specifically integrated under the smartphone category.
If you plan on working with a template to create your website, then you should make sure that the template has been optimized and designed to support mobile devices. The last thing that you want is to have a website that loads perfectly on desktop computers and browsers, and then have your mobile users load a website with terrible formatting and poor support.
By making a website that supports all devices, you are increasing the chances of connecting and engaging with your customers. This is one of the best ways to impress your customers and keep them on your side.
Create a Simple and Clean User Interface
Everybody enjoys simplicity because it doesn’t require a whole lot of thinking. If you think that it is a good idea to create a super complicated website with advanced features, then you might want to reconsider.
The truth is that many of the most successful websites are designed with simplicity in mind. This is a clever and simple way to offer your customers a positive experience without having to do anything special.
Sometimes the simplest solutions are the best and that can still be true in web design as well. You could start out by using a simple landing page template that can lead you towards developing other pages. If you plan on including a user-interface for your customers, then make it simple and easy to understand.
You could also include hovered tips that pop-up when you hover your mouse on certain buttons. These types of features are super helpful as long as they don’t prevent the customer from having the ability to explore the website on their own. You want to help and guide your customers, but you don’t want to take control of their experience either.
Web Navigation Should Be Easy
This sort of falls into the other categories that have already been mentioned, but it is so important that it also deserves its own little section within this guide. The navigation system on your website should be really easy to use. You should have easy access to all of the important pages that are available for your customers to browse through.
If you are offering a service, then your navigation bar should easily provide users with information about the service, including features, pricing, and reviews. If you are creating an online web store, then you should have a navigational search bar that can add and remove search filters or adjust various product categories.
If you are creating something a little bit more simple like a blog website that covers a certain topic, then it might be a good idea to ensure that all past blog posts can easily be found in an archive.
The choices are ultimately yours but you need to make sure that your customers can easily navigate the website without getting lost on your web pages. If your users get lost, they will get frustrated and annoyed, which could ultimately lead to them leaving your website and never coming back.
Web Design – Consistency
Consistency might be one of the most important concepts to master when working with various techniques and strategies that can help you to master web design. You want to make sure that your web project is consistent across all of the web pages.
This means that you should have a consistent format across all web pages. You should also have a similar color scheme that is simple to understand.
If you fail to integrate a consistent web design across your website, then your customers might get confused and struggle to understand your website. This is a worst-case scenario because customers might lose interest or simply not care to try and figure it out.
You should try and build a simple and consistent website that easily guides your customers through the experience without intimidating them or pushing them down a pathway that feels forced.
If you master this technique, you will have the ability to engage with your customers in a completely new way by offering them a consistent web experience that they enjoy being a part of.
Designing With Your Customer in Mind
Now that you’ve had an opportunity to take a look at several of our clever web design techniques, it is time for you to consider implementing these key concepts so that you can be successful on your next web design project.
It can take time to fully understand everything that you need to do to become an expert in web design strategies, but this guide will get you started down the right path. It is extremely important that you follow these tips or you may not be achieving your full potential when engaging with your customers.