Photos and videos might be the most important part of your Instagram posts, but captions, comments, and other text should never be an afterthought. If you’re managing a channel for a brand or have more than one Instagram manager, consider developing a consistent voice that humanizes your brand.
This shows potential followers that you are credible and relatable, rather than formal or intimidating.
When developing a voice, you should keep the platform and your audience in mind. For example, many influencers and prominent accounts on Instagram have a very casual voice and style but still remain professional and on-brand. Once you’ve got your voice down, make sure it stays consistent and natural in your captions, comments, messages, and your bio.
Captions are an essential part of your post—the icing on the cake if you will. Consistently great captions can do wonders for humanizing your brand, winning over followers, and making your content more shareable— thereby giving you more exposure.
Another way to increase the share ability of your caption and engage your followers is to ask questions or have some sort of call-to-action in the captions of your photos. For example, you might say, “Double-tap if you find this funny,” or “Share your story in the comments.”
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