Gone are the days when calling out people and sharing pamphlets were enough to shoot sales on normal and festive days. But in competitive times today, the consumers are very peculiar with which brand to pick and are considerate of the efforts put in by a brand. They want to feel required and respected. The concept of the consumer needed the product, or the seller more has diminished due to the increased competition. And all this has led to a need for the brand to stand out from the crowd and create an unbeatable benchmark.
There are shortcuts to all these heights, but taking the one that suits your brand the most is very important. The appeal of your brand is simple words that stand the most credibility, and it has to be uniform for the audience to stay connected and attached. For instance, if your brand is approving the audience for online cake delivery in Madurai and your tonality on your social channels is monotonous or boring, your product will not sell. It has to be happening and fun, just like your cake.
On the other hand,if you believe the news to the audience, you should try to keep it straight, informative, and unbiased. While every business has its own peculiar strategy, something is familiar for all and today; we will discuss that.
- Continuity
Your brand should have continuity in its presence in the sense that you should not give your audience a chance to forget your presence. You should post on the days you do; you should be present in conversations that concern you.
- Handle crisis
Whenever there is a conversation that involves you, you should be the first person to speak and that too honestly. Being a part of the talk works only till it is happening. And you should have a ready marketing plan for it already and not wait for the day it happens.
- Change with time
Even if you are a brand that is about hardware, don’t stick to things that suit old times only. Pick up the trends that may also include being on social media, and it may also include doing some free giveaways.
- Have a presence on all channels
Make a presence on all channels from outdoor to indoor, and make sure you run them all. No presence is better than a bad presence. Remember this as a mantra. Don’t hide behind the fact of not having any presence because it will do you no good. Be engaged through all platforms and run them wisely and continually.
- Good quality product
Make good quality products before you advertise them. Yes, it is true that a good advertising strategy negates the need for a good product, but that is only up to some extent, and if it goes wrongly, a lot of real-time backlashes can be expected on the channels on sites of the brand.
- Common advertising
If you are talking about a new product on your website, make sure the same is on your Instagram and email message as well. Don’t just stick with one medium because your audience does not like to be confused and will easily walk the easier path. Speak about the same thing everywhere.
- Honesty
Don’t boast about your product in a manner that does not stand true. If your product is not the best in the market, but you are selling it for a lower price, it is a benefit for you, and you should say it in these exact words. On the other hand, if your batch of products has become faulty, you should be open about it and restrain people from buying.
- Giving a face to the brand
If people come to your social and website to see who you are and all they can see is images and products, they imagine your soul point of conversation to be selling and not relationship building. On the other hand, your social media is primarily from infotainment, and if you don’t stick to selling only, you might as well sell more.
- Single tonality
Your tone of voice should be the same no matter what. If you are polite on all channels, be polite. If you are an anti-national on one channel, be it on all. If you support the LGBTQA community on Instagram, do it everywhere. Don’t let your consumer feel betrayed by biased behaviour.