SEO can greatly impact a company’s ability to get new customers. You don’t have to constantly pay for advertising, which means you can put your profit into other things that can help you grow. But when the first result on Google gets a third of the total clicks, just showing up on Google isn’t enough.
Dental SEO is a great way to get more clients for your dental practice, but you need to understand how to handle SEO right. Keep reading the dental SEO guide below to learn what to expect when investing in dental SEO services.
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Optimize for Keywords
People search for specific things when looking for a dentist. They may look for information about certain procedures, teeth cleanings, emergency procedures, and other dental terms. If you don’t rank on Google for those terms, it’s hard to get website traffic.
You can optimize your website for SEO by creating pages specific to those search terms. Look to see the common phrases people use to search for information. From there, you can see which ones have the best search volume and don’t have much competition.
You can also go a step further and optimize for local SEO. Many people include location modifiers in their search terms when looking for information. You can further optimize your website for local search terms if you include your location on your pages.
Use Google My Business
Even if you can rank for local search terms, you may still be limited in the number of new eyeballs on your website you get. Many locals use Google Maps to search for local businesses. The problem is that you don’t automatically get your business listed there unless you set up an account.
You’ll need to sign up for Google My Business to get a map listing. Google will send a postcard to your business location with a code on the card. From there, you can use that code to activate your account.
You can enter all your business information once you activate your account. Include all the relevant business information and upload photos to try and make your dental practice stand out.
Encourage Reviews
It’s hard to convince people to trust your dental practice when there isn’t word of mouth. People take a big risk on a new practice, meaning you must go out of your way to market your dental office.
However, that changes when good reviews start coming in. But it’s hard to spread the word when people are isolated in their own bubbles.
You can change this by using the review section of Google My Business. Your patients can post reviews about your practice there that talk about the level of service they receive. That will lead to more people showing interest in using your office for dental work.
However, don’t tell people to go and post only positive reviews. Doing this is against Google’s terms of service. Encourage people to leave honest feedback without influencing their opinions.
Get Citations
One of the best ways to improve your ranking on Google is to increase your website’s authority. For local businesses, that means getting as many sources as possible that offer the same information about your business.
That means getting local citations. Citations are backlinks from business directories that display your information to local customers. They put your business information like Google Business.
The problem is that this process is sometimes automatic and not always correct.
You can correct this information by claiming your local business pages. Once you have control over your business pages, change your information to be the same on every website. Doing this will solidify that information on Google and make your business more reputable.
Build Backlinks
Normal citations aren’t always enough to build authority for your dental websites. Every company investing in local SEO is going to do that. If you want to go a step further, you can build backlinks to your dental website.
You can elevate SEO for dental websites to the next level by getting links from big websites on the internet. You can think of a link as a signal boost to your website. The more boosts you get from high-authority websites, the more authority your site has.
You can do this yourself in the beginning by looking for guest post opportunities. You get a writer to create relevant content for other dental websites and get a link in return.
Of course, there are other linking opportunities. Research each one to find one that works best for you.
Create a Great User Experience
User experience plays a bigger role in SEO than ever. Now that Google has gotten much better at reading and interpreting content, it’s turned its attention to making sure people have a great experience.
Google released the Core Web Vitals update that measured page experience on websites to further this goal. You can check out Google’s testing tools to see where your website has issues.
These issues can be anything from a slow website to a poor reading experience. Find these issues and fix them before they hurt your SEO ranking.
Don’t Wait to Optimize Your Dental SEO Services
You won’t see results from dental SEO strategies straight away in most cases, so you can’t afford to wait to start working on your website. The longer it takes you to get started and optimize your site, the longer it will take for you to start seeing visitors.
The good news is that many dental SEO services can start immediately and make several quick optimizations. Start optimizing your website today to get free website traffic as soon as possible.
Check out the blog if you want to find more marketing tips that will help you get new dental clients.