Digital Marketing Strategy Not Working? Here’s What You’re Doing Wrong

Around 58% of marketers say they have a great marketing strategy for increasing user demand for their product. That number should be much closer to 100%. But it isn’t, because too many digital marketing professionals aren’t getting the results they want.

And the worst part is, they have no idea why.

Can you relate? Then you’re likely making the same common digital marketing plan mistakes that 42% of marketers are doing too.

But don’t worry! This guide will tell you what you’re likely doing wrong so you can start afresh with a marketing plan that actually works.

Using Too Many or Too Few Platforms

There are dozens of channels and platforms you can use in your digital marketing plan. Choosing the right ones and the right number is a delicate balancing act.

You don’t want to use too few that you’re not reaching enough potential customers. Modelb.com says that omnichannel marketing is one of the best types of marketing that converts to sales. But you don’t want to use so many that there isn’t enough time in the day for you to create content and manage them all.

Choose the platforms that make sense for your demographics and you have the budget to manage. For example, if your brand targets teens then you need to use TikTok. But if you have a B2B service then you need to use LinkedIn.

Most businesses should use email marketing, Instagram, and a website. These are the most universal platforms that target most demographics.

Putting Out Poor Content That Can’t Compete

Field of Dreams’ iconic line “build it and they will come” does not work for social media marketing. You cannot post any old content and expect the likes and comments to come flooding in.

Your content needs to be high-quality, relevant, and better than your competitors. This means posting professional photography on Instagram. It also means writing long-form, helpful content for your brand’s blog.

Not Optimizing Your Content for SEO

SEO stands for Search Engine Optimization. It’s a collection of techniques you can apply to any web content to help it rank higher in search results.

If you are not using these techniques on your brand’s website content then you are missing out on a lot of traffic. Learn about SEO today so you can start choosing the right keywords for your brand’s content. Don’t be afraid of going back and updating old content once you learn more about SEO too.

Not Tracking Your Analytics

Don’t track your social media or website analytics? Then how do you know whether your digital marketing strategy is working or not?

Tracking analytics will help you set realistic and measurable digital marketing goals. If you haven’t already, connect your website to Google Analytics so you can track your progress.

Avoid These Digital Marketing Plan Mistakes

Creating a digital marketing plan that works takes a lot of trial and error. But now you know what you’re likely doing wrong, you’ll have a better chance of marketing success in the future.

To execute a good marketing strategy, you need the latest hardware and software. Browse our tech articles to discover the best gadgets for your needs!