A current trend in car buying suggests that more customers look for information online before calling or visiting a showroom. Your marketing campaigns can profit from this by investing more time and energy into content and PPC efforts to snag leads online during these initial searches.
Also, consider optimizing your automotive marketing strategies for mobile phone calls – this is where most car buyers come from!
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Google Ads
Google Ads is a pay-per-click (PPC) advertising platform that offers the flexibility to target customers in your geographic area. It is also highly effective, with some businesses reporting a return on investment of up to 500%. Here are some tips to help you get started with Google Ads.
Start by creating an ad with a compelling headline that entices shoppers to click. You can use up to 30 characters in your ad, and you should aim to have a unique and relevant headline that reflects the content of your website. In addition, you can use extensions such as site links and location extensions to make your ads more appealing.
Vehicle ads are a new type of Google Ad that allows car dealerships to promote their inventory online. They include photos, prices, and other essential details about the vehicles. They are displayed at the top of search results and can be used to advertise both new and used cars.
Once you’ve created your ad, set a budget consistent with the average daily spend you want to allocate for the campaign. Then, choose a bidding strategy. You can choose from CPC, CPM, or CPA bidding options. CPC, or cost-per-click, is a method of bidding that allows you to control your costs by setting the maximum amount you’re willing to pay per click on your ad.
Social Media
Social media marketing for automotive is one of the automotive businesses’ most effective advertising methods. It allows you to reach a large audience and target specific consumers. For example, Facebook ads can target a certain demographic based on geographic area, interests, age, or vehicle type. Another popular social media platform is Twitter, which offers keyword targeting that can be used to target potential consumers who are searching for specific car information or dealerships.
Many auto dealerships use their social media accounts to showcase special deals they are running or highlight employees’ accomplishments. This helps to create a more personal relationship with customers and potential customers. This also discourages people from feeling like a faceless corporation is approaching them.
In addition, automotive businesses need to utilize their social media accounts to provide customer support. This helps solve issues quickly and effectively and encourages loyalty between the company and its customers. Additionally, using social media to promote dealership-specific events, such as charity events or meet and greets, can foster a connection between the company and its community. This can increase brand visibility and lead to a higher number of sales.
Influencer Marketing
Auto influencer marketing is a great way to build brand recognition, attract new customers and increase customer loyalty. It benefits automotive businesses that want to promote their car services, such as professional ceramic car coating or interior detailing. Using video content to showcase these car services is an effective and affordable marketing strategy that can boost sales and improve brand awareness.
A reputable automotive influencer has a large audience of trusting followers who look to them for advice and recommendations. Moreover, automotive influencers have an intimate knowledge of cars and their specifications to offer expert insights into various aspects of vehicle ownership. Automotive influencers also know how to highlight the essential features of a vehicle and can convey them engagingly.
As a result, many consumers turn to automotive influencers when they are ready to purchase a new or used car. In addition to promoting their vehicles, automotive influencers often use video content to share their experiences with brands. For example, a video highlighting the advantages of using professional ceramic car coating can help prospective customers decide to invest in their automobile. This is why savvy automotive businesses must stay up-to-date on the latest trends in social media and other digital marketing strategies for 2023.
Event Marketing
Event marketing is advertising your automotive business by hosting car shows and auto repair workshops. These events can generate a lot of publicity and bring in new customers. It’s also a great way to build relationships with current customers and gain feedback. To make your events more engaging, you can incorporate fun themes and activities into them. You can also use unique settings and offer special deals during the event.
Whether through search or display ads, PPC can help you reach a high-intent audience looking for specific vehicles. You can target keywords such as the car’s model, year, and more to capture users at every stage of their research. You can also promote your inventory with targeted ad campaigns to encourage people to visit your website.
Lead nurturing is a non-negotiable element of converting leads into buyers. With proper nurture, your automotive business can retain many qualified potential customers to competitors. Marketing automation allows you to automate the entire lead nurturing process based on triggered actions like a form submission, an ad click, or showroom bookings. By streamlining the process, you can ensure your automotive business is constantly in touch with your leads. This results in an improved conversion rate and a better customer journey.