In recent years, video content has reached an unprecedented level of popularity. From social media and websites to video-sharing platforms, it is now reaching every corner of the online world. Companies are adapting to the new trend by including video content into their marketing strategies.
Explainer videos are commonly used to explain complex ideas or content to the target audience. They have different areas and types of applications. The shape of the video is not even so important: it can be both video filming and graphic video. The format of the video is also not important: it can be an advertising video, commercial, animated, marketing, etc.
Most often, the purpose of explainer videos is to convey the idea, improve the understanding of the viewer, and add clarity about a complex product. To tell, present, teach, explain, as accessible as possible, in a simple, convenient and fun (sometimes educational) form. So let’s find out some useful information about explainer videos in our article.
For creating an interesting explainer video, contact Bonomotion. They know a lot about video production. With a team of highly skilled artists and animation professionals, this highly qualified explainer video company in Florida creates incredible animated videos to engage and inspire your visitors to action. The company will help you to attract the attention of a visitor, explain your product, and make an animated video that will raise the conversion rate of your sales.
It is not a tutorial, but a persuasive marketing message. Sometimes explainers are animated videos, but a simple form is also possible where a person speaks to the camera. Ordinarily, explainer videos are posted on a company’s home page or landing page, but they can also be shared on social media as advertisements or as part of crowdfunding campaigns.
Animated explainer videos make serious topics a little easier to grasp, and dry topics fun. Hand-drawn and typographic animation also breaks complex themes into engaging moments. Videos with real people or actors are the most common subtype of explainer videos with the participation of one character (usually the owner of the company) explaining the essence of the product/service to the camera. These videos introduce the audience to the people behind the brand.
The other type of explainer video is recording images from the monitor screen. You simply shoot some process from the computer screen and superimpose a voice on it explaining the steps of the process. Instead of a voice, such a video sometimes contains minimal animation, which allows you to watch it in silent mode without losing information.
What tasks does the explainer video solve? It clearly and visually presents a large amount of information in 1-2 minutes. Effectively and unobtrusively talks about complex technology, advantages, motivates them to purchase a product. Explains visually what it is, and how it works.
Explainer videos increase the conversion of the selling page. Simultaneously (in parallel) presents the product in several places at once. Saves time and effort of sales managers for negotiations with clients.
When is the best time to order an explainer video? Use catching video when you try to explain the essence of a new product to colleagues, friends and acquaintances or when interacting with potential investors and partners. It will be beneficial to use engaging video during the direct creation of a new product or after the first release of the product. Explainer videos will be useful when it becomes clear that almost nobody studies the FAQ section on the site or after a failed advertising campaign.
So stop selling, tell stories! Explainer videos are a great tool for engaging people. You can create actionable videos to explain any idea with easy-to-learn visual content and stunning animations.