No doubt that live streaming is dominating the marketing world. People are making millions every second, thanks to live streaming. For the past two years, live streaming has snowballed.
It has become the cheapest mode of digital marketing, thus becoming a help for many. However, a Live stream must possess good features to flourish in the live streaming business.
Below are among the features to consider when choosing a live streaming platform;
1. Ability to Embed Video Content
Twitch followers want to watch both original contents or borrowed; all the matter is creativity. Embedding a video is crucial for any streamer out there.
Remember, your viewers determine the success of your live streaming. Embedding videos allows one to find them through Google search. Once the videos appear on Google search, you will gunner more viewers and followers.
Your brand grows steadily and popularizes once you have multiple followers. A brand grows with sales and profits. The capability of the platform to embed videos depends on your service provider.
Ensure the service provider has the embedding feature before choosing a live streaming platform. Another benefit for embedding your video content makes it shareable.
Once you embed a video on a renowned site, you have a high chance of gaining multiple viewers and followers. As the traffic grows, the audience starts sharing the video on other platforms, increasing your brand.
2. Ability to Share on Other Social Media Platforms
Besides video embedding, sharing your video is another significant contribution to your Streaming business. Today almost everyone is on diverse social media platforms regardless of their age, social status, etc. You’d do well to share your videos on other platforms such as TikTok or YouTube. Not only that, you may consider it beneficial to buy TikTok followers for your content.
You will witness your video’s exposure if it is shareable on social media platforms. Massive engagement of your followers creates a solid customer-brand relationship.
Sharing videos on diverse platforms allows you to gather more followers, likes, and views. If the video is shared on other platforms, you will most likely connect to your audience directly.
Direct connection to your audience builds trust and confidence among your followers. Your performances matter a lot in your streaming business; sharing on social media helps in performance evaluation.
Besides a direct connection, you can have the advantage of paid advertisement.
3. Monetization of the Video Content
First things first; You join a live streaming business for fun and to make money. A live streaming platform with no monetization options should not be yours in the shortlist.
Pay per view is a significant model of enhancing the video paywalls. Your audience prefers paying for live streaming over non-live content. A monetized video can easily be accessed on smart devices; reach a massive audience quickly.
Viewers prefer paying directly from the device they are using, unlike desktops. Monetization allows your viewers to access your content only after paying for it.
Monetization of video content is a significant idea of reaching a massive audience. A platform with enhanced monetization plays a vital role in marketing your brand.
4. Powerful Video Content CDN
Your audience quickly gets bored by a fluctuating network. The followers will always switch to another streamer with stable networks since they want to get every detail.
Content Delivery Network (CDN) enhances the streaming of your multimedia content. It makes the streaming reliable and quick for your viewers.
CDN pushes your video content to a higher level around the globe.
Your content remains unshaken even if the server is interfered with; a reason to choose a platform with CDN. Your audience receives your content quickly without latency, thus winning your audience’s confidence.
In real-time engagement, the internet is likely to face an overload, but with CDN, everything works well without any interruptions
5. APIs for Integration
In simple terms, API means Application Programming Interfaces. As a streamer, customization is essential; thus, the need to have a platform with an application programming interface.
Application programming interface helps you to come up with on-demand content conveniently. Data security is essential when live streaming, both for you and your audience.
API provides top-notch security for your data. It goes further and allows end-to-end data encryption. This protects unauthorized users from accessing personal information on your live stream channel.
Live streaming is a business like any other; you want to cut costs as much as possible. Application programing interfaces save you the cost of hiring a software developer.
The versatility of API is top-notch; it allows you to customize your app, e.g., logo addition and other beneficial features.
6. White-Labeling Of Video Content
White labeling entails rebranding another company’s product or service as if you are the owner. Some compare it to drop shipping. With another company’s logo on your channel, your audience may not like it.
The presence of such a logo may significantly reduce traffic and audience on your channel. A platform with a White-Labeling feature allows you to design watermarks and offer color schemes.
You are lucky to live stream in a digital era, where technology enables almost everything. Live streaming is now easier than before. Choosing a platform with the above features is a good start for your streaming business.