No matter what type of business one is involved in, the one thing that tops any businessman’s wish list is getting more and more customers. And when applied to the online platforms, their wish turns into getting more and more visitors.
But why is it that every other website owner is so passionate about getting traffic to their website? Well, the reason is loud and clear. Getting traffic to your website increases the chances of gaining more leads which can turn into potential customers or clients.
This means the traffic to your website actually acts as opportunities for building a good brand impression as well as an effective relationship. While it is not necessary that each visit to your website turns into a potential lead, it sure helps in maintaining a strong position in the market.
So, in short, getting traffic to your website is just as important as giving your services. But, in an era of digital marketing where almost every small to a big brand has an online presence through websites and blogs, how can you make your website stand out in such a crowd?
This concern haunts website owners so much that they spend days and months in planning out a strategy to increase traffic on their website, and still remain unsatisfied with their approach.
So what is it that they need and the strategy they are missing out on? Keep reading to find out.
Optimize your Google my business profile
This tool has been around for quite some time but has been gaining popularity lately as more and more people are discovering it. Google my business profile is a great tool to optimize your website and make your business discoverable easily in an online world.
This tool is used by website owners to make their business appear everywhere – maps, search engines, and local finders.
The top features that are making this tool popular among business and website owners are insight, booking, reviews, contact info, location, timings, questions and answers, posts, videos, and photos.
The reason this tool is being used by website owners is not just one, there are a myriad of them. The first benefit it offers is improving engagement on your website through complete information provided on the listing. Many people, when they fail to find contact information or operational hours of your business, leave in frustration and move on to make another search.
Then there also comes the reviews option, which surprisingly is the major contributor towards increasing your website traffic and boosting your business as 84% of people rely on reviews and read them to make opinions about any brand.
By properly optimizing your google business profile, you not only gain visitors but also increases the chances of gaining customers. Many people just want to contact directly without visiting any website and going into the hassle of finding contact information, so when they easily get that information on the first search, they leave with a good impression of your business.
When the information is put correctly and completely on your business profile, google automatically increases ranking which takes your website higher on search results.
So, in a nutshell, GMB is itself a great SEO tool that not only helps in grabbing people’s attention but also boosts your website’s search engine ranking.
Keep eye on the competition
If you are finding yourself being outranked by your competitors and have no clue how to beat them, then it is time that you start spying on your competitors.
Yes, you heard it right, this domain also involves spying. And to do this, you can find many websites on the internet that just need one prompt from you and they lay out a detailed analysis of your competitor’s site.
In that analysis, you typically get to know the number of visits the website is getting, how many backlinks that website has, scoring of the site based on its strength, and social shares.
Such competitor analysis tools help in staying one step ahead by gaining insight into the market.
Go for on-page SEO
This type of SEO is about optimizing each of the website pages through different techniques such as putting up good quality content, keeping accurate meta descriptions and catchy titles, optimizing URLs, proper formatting, using external and internal links, keeping fast page loading speed, and mobile optimization.
While these may not be all on-page SEO techniques, doing only them will be highly effective.
Perform off-page SEO
On the contrary to on-page SEO, off-page SEO involves everything that is done away from the website to boost the website’s ranking and thereby increasing traffic.
To perform this type of optimization, you need to produce high-quality content so that it naturally attracts links from external sources. You will also need to create a strong social media platform, preferably on every main social media platform such as Facebook, Twitter, and Instagram.
But, mere existence is not enough, you will have to engage people on these platforms as well, and this is done through excellent digital media marketing.
Easy navigation on the website
The outlook of the website matters a lot once a visit is on your website. They can easily leave if they find the website too complex to navigate through. So to prevent any such thing from happening and engaging more attention, keep your website simply, and provide the right amount of information in the right places.
Even though there goes a lot of work into making your website more visible to the visitors on search engines, it still does not guarantee engagement on your website. So what guarantees it? It is an effective application of all these techniques and being constantly aware of the insights.
If at any point, you stop gaining insights, you can put yourself in trouble as modern times and its requirements are constantly evolving and adapting. So keep yourself updated and keep incorporating more and more modern methods into your strategies.