An Instagram giveaway is basically any giveaway. You can do it by yourself in your account. It’s a way to grow engagement.
Giveaway on Instagram is an excellent method of promotion, the cheapest and fastest way to recruit followers today. But always, before taking part in a giveaway, check this blogger for cheating, for example, through InstaHero.
Pros:
- quickly (in 7-10 days you can “grow” up to 100 thousand subscribers);
- cheap (the cost of a subscriber is 2-5 rubles, including unsubscriptions).
Cons:
- unsubscribe;
- very vague target audience (and sometimes not target at all);
- it is dangerous, you can easily get caught by scammers;
- there may be problems with coverage and engagement.
But if you play it safe and try to avoid all the disadvantages, then the method will remain excellent. We’ll look at this at the very end.
Contents
What are the Giveaways?
Classic scheme
The organizer came up with a competition. He recruits willing sponsors, negotiates with one or more bloggers about advertising, buys gifts. The sponsor only needs to make a contribution, that is, money, and that’s it! You don’t even need to give anything.
The organizer, however, must create a special account X, in which the rules, conditions and in which the drawing itself will be held.
If you participate as a sponsor, then you are added to the subscription field (there can be from 20 to 70 such sponsors).
Then the blogger (or advertising platform) advertises: they say, go to this account X, there you can win an iPhone, a trip to the Maldives, or something else that is popular and pleasant. By the way, this is most often true, gifts are really given.
And so, to win an iPhone, you need to get into the “subscription” field and subscribe to all sponsors.
Yes, people sit and subscribe to 70 accounts, and sometimes up to 100. Such purposeful))
Named Giveaways
The main difference is that the organizer is the blogger himself. And advertising is only with him. He also buys gifts himself, they are often thematic (on the topic of the blog).
What does this give those who wish to participate in such a Giveaway as a sponsor? Better quality and not spoiled by jokes audience. They will participate not only for freebies, but also for the opportunity to receive a gift from their favorite blogger.
Over the entire existence of Instagram-giveaways, there have been different ones. There are also circular, giveaways with daily cash draws, etc. We took 2 schemes that are relevant right now.
How do you turn the cons of Giveaway into pros?
1. Unsubscribes
There will be sure, keep this in mind. To reduce their number, first prepare your account for promotion. It should be interesting and beautiful. Take care of the question: what should the subscriber be interested in in order to stay with you and not unsubscribe? Also, unsubscriptions strongly depend on getting into the target audience.
2. Target audience
Give lovers is a very specific audience, there are many freebie lovers there. There are professional freeloaders who participate everywhere. They have many subscriptions and little information in their profile, sometimes they create an account just to participate in such sweepstakes.
Therefore, waiting for someone to subscribe to you (unwittingly, they don’t even know what your account is about) and run to buy something from you is pointless.
Why, then, are these Giveaways at all?
The main goal of a giveaway sponsor or organizer is to increase the number of subscribers. And of course, you always want new followers, if they don’t buy, then at least be active. To make sense.
Therefore, in order to get into your target audience as much as possible, you need to look carefully: who is the organizer of the giveaway, which blogger will advertise. This is what it will be – this will be the target audience.
For example, if this is a developing mommy, then the probability that some schoolchildren or Arabs are subscribed to her (and, accordingly, will bite for free and subscribe to you) is small.
Named giveaways are a trend and a really effective way, but you need to look carefully at which blogger to go to the giveaway.
3. Fraud is very rampant here.
Even in a verified chat, the “organizer” can contact you, with the same nickname with which he makes announcements, with the same avatar. And then it turns out that it was a fraudster who faked the account and was just collecting money for himself. I had it, but they recognized it in time. How to make a Giveaway on Instagram so as not to “get” money and notoriety?
Be carefull. Do not respond to invitations to a giveaway anywhere. Especially if you are immediately thrown with details.
4. What to do with those who subscribed from the Giveaway?
Involve! They must fall in love with your account and want to take some action.
During this period, do:
- engaging and entertaining stories with questions, games, videos;
- live broadcasts;
- their draws
Wipe your account right during the giveaway – works great!
The audience is just like that – account engagement rises, coverage grows, more people see you in the feed.
And now, many giveaways include like-time mechanics, which also affect your engagement. Take a look at this if you are choosing which Giveaway to join as a sponsor.
What else do you need to know about Giveaway?
How many subscribers can I join? How often do you participate? Which Giveaways to take – large or small?
The general answer is: don’t overdo it. We must do it carefully and not use ONLY the Giveaway as a promotion.
Before recruiting a give, check the blogger’s audience using third-party services such as InstaHero. In this service, you can check any account for bots for free, as well as fully analyze your audience, which is very useful before the giveaway in order to create a portrait of your audience, and also after the giveaway, be sure to check if bots have subscribed to you, which in the future will reduce your reach. Bots can also be deleted in the Instachiro service.
If you have up to 1000 subscribers, I advise you to first recruit this thousand in other ways. So that there was already at least some of your loyal subscribers who subscribed to your account themselves.
If you have from one to three thousand subscribers, I recommend taking 1 small give first (up to 5-7 thousand subscribers). Mix further with other promotion methods.
If you have closer to ten thousand subscribers, then Giveaway can be taken where 5-15 thousand will come to you. Or try 2 “small” ones. I recommend taking part in Giveaways no more than once a month.
To find Giveaways, you need to find special chats in WhatsApp and Telegram, these can be just SMM chats, or specialized chats about Giveaways. If you don’t know the organizer, chat with those who have already participated in his sweepstakes. For extreme growth buy followers Instagram legit.